The Yello Media Group has been dedicated to helping to alleviate the problem of missing and abducted children in Jamaica.
Since the abduction and murder of Ananda Dean in 2008, Yello has supported Hear The Childrens Crys (HTCCs) Missing Childrens Support Programme.
Yello continues to sponsor HTCC's national Schools Safety Programme, designed to teach children at the primary level how to protect themselves.
In celebration of Child Month this past May, HTCC and Yello participated in Childrens Day at Half-Way Tree Primary School, providing motivational tips for the children and handing out tokens to the children who sat the GSAT examinations.
These students of the Half Way Tree Primary School won quiz gifts from Tshani JaJa, marketing manager, Yello Media Group, when she visited the school with a child safety team during Child Month 2017.