JAMPRO launches campaign to capture greater share of global BPO market
Jamaica Promotions (JAMPRO) has set out to aggressively sell Jamaica as an ideal Business Process Outsourcing (BPO) destination.
The investment promotion agency, in partnership with the US-based outsourcing authority Nearshore Americas, will be hosting an investment promotion mission to encourage more investment in the BPO sector.
The mission is set for October 19-21 to introduce investors to the current business opportunities available in Jamaica for the BPO sector.
The BPO sector has been targeted by the government as a key driver of economic growth.
Jamaica currently has a marginal share of the global BPO market but is being positioned to secure a larger share of the global BPO market estimated to worth some US$1 trillion.
In Jamaica, about 22,000 persons are now employed in the sector, up from 12,000 in 2011 and this number is projected to grow to 30,000 in five years.