Thu | Dec 14, 2017

Poultry industry to launch public education campaign on benefits to the economy

Published:Friday | December 8, 2017 | 12:00 AM
Jason Azan (centre) of Azan’s Farm holds the Best Dressed Chicken trophy at Top Producer with more than 96,000 birds. Looking on is his father Adeeb Azan (left) and Christopher Levy (right), president and chief executive officer of Jamaica Broilers Group who presented the trophy.
Christopher Levy (right), president and chief executive officer of Jamaica Broilers Group, gets ready to present the Best Dressed Chicken trophy to Alexander Grant (left) as Top Producer with less than 96,000 birds.
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The Jamaica Broilers Group will be launching a national public education campaign to focus on the significant contribution being made by the local poultry industry to the economy.

The announcement was made by Conley Salmon, president - Jamaica Operations, Jamaica Broilers Group at the Best Dressed Chicken Farmers Awards luncheon held on Monday at the Terra Nova Hotel in St Andrew.

In commending members of the poultry industry for their professionalism and hard work, Salmon said the time had come for the wider public to better understand the industry's impact on employment provided by the 60,000 contract farmers, over 2,000 large ones, as well as an increasing group of backyard growers.

"We are preparing a booklet which will highlight the poultry industry's contribution to nation building, including the fact that farmers pay taxes amounting to about $46 billion a year, which help to maintain such social amenities as roads and schools," he said.

According to Salmon, local broiler farmers produce between 2.5 million and three million kilos of chicken meat every week.

He said the local poultry industry is expected to bring in approximately $54 billion in retail sales in 2017, which represents about 50 per cent of the revenue from non-traditional agricultural products in Jamaica.

He said "over the past five years the layer and broiler industries, combined, have grown by close to 25 per cent - a remarkable achievement, of which we can be proud. This also speaks to the close co-operation between the government and the industries, aimed at feeding our nation."

President and chief executive officer of the Jamaica Broilers Group, Christopher Levy, described contract farmers as the "real investors" in the island's poultry industry.

"They are the ones who leverage their assets and invest in their farms for the long term," he said.

TREMENDOUS GROWTH

In recognising the confidence they have placed in the group, Levy noted that Jamaica Broilers had grown over the past 59 years to become a multi-national company with 300 contract farmers in the USA; while in Haiti the Group had 500,000 layers on a 300-acre farm to meet the demands for eggs, which are the main source of protein in that country. Expansion in Jamaica includes doubling the capacity of the Group's hatchery operations and installing a third pellet mill at its Best Dressed Feed Mill.

The JBG president said as the group looks forward to its 60th anniversary in 2018, the company had grown significantly from its early days when it produced 10,000 birds per week, to 12,000 birds an hour.

Among the farmers awarded for outstanding performance at the function were: Alexander Grant Farm as Top Producer with less than 96,000 birds and Azan's Farm, which was declared Top Producer with more than 96,000 birds.