Fri | Jan 18, 2019

LASCO puts strength of iCool behind school DJ competition

Published:Friday | February 2, 2018 | 12:00 AM

LASCO iCool strengthened its commitment as a major sponsor of the SunCity High School Disc Jockey Competition by offering a $100,000 cash prize to the 2018 winner.

Students, teachers, and guests filled the Negril Suite of the Jamaica Pegasus hotel in New Kingston with applause and cheers upon hearing the news at the recent media launch.

Last year's winner, Malik 'DJ Malik' Campbell, received a raft of prizes including eight weeks' internship at SunCity Radio, a personal trophy from iCool, a school trophy from SunCity, a laptop and laptop bag, a three-month contract as a SunJock, and a $10,000 Smarter Card from the Jamaica Urban Transit Company.

According to Lyshon Davis, LASCO iCool brand manager, the cash prize is one step further in investing in the talent and education of our youth.

"This competition is a great avenue for music education and skills training for high-school students. Truth is, our local DJs are ambassadors for our music and artistes, and we wanted to ensure that this year's winner has funds to support their education and even ... secure equipment, so they can be a great ambassador in the near future," Davis said.

iCool joined the SunCity High School DJ Competition in 2016, which has, since inception, operated under the theme, 'Avoid Negative Addiction, Stick To Education', and continues to position entertainment as a viable and lucrative career option for young persons.

Over the next 10 weeks, 16 high schools from across the island will face off, with mixing battles held every Tuesday and Friday live on SunCity 104.9 FM. Each week, the competing schools will host outside broadcasts simultaneously in their auditoriums. Voting will start at the end of each face-off.

Photographs of the student DJs will be placed on the SunCity Instagram page @Suncity104_9FM, and fans/students are asked to vote by 'liking' the post.

State Minister of Education, Youth and Information Floyd Green has endorsed the programme. The competition was also endorsed by the Ministry of Culture, Gender, Entertainment and Sports. The ministry announced an additional $50,000 in cash prizes by director of Entertainment Dania Beckford.