Ministry explains tour money given to reggae artistes
The Culture ministry says Jamaican artistes, who receive funds under the Government’s Tour Support Programme are monitored and evaluated to ensure that brand Jamaica is promoted during their tours.
It says the programme aims to strengthen the country’s Brand through media marketing and partnership.
Senior Director for Entertainment in the Ministry, Gillian Wilkinson McDaniel, says the Ministry is provided with trip reports and other marketing documents.
She was addressing a press briefing on Tuesday at the Ministry’s New Kingston offices to discuss the support programme.
Earlier this week, the Ministry announced that reggae artiste Etana had received a grant of US$5,000 to support her 32-city tour of the United States.
Wilkinson McDaniel says the Ministry will be assessing the impact of the support, including the number of visitors that come to Jamaica.
She says artistes may have to undergo some kind of protocol training in relation to what happens while they are on tour.
Support for artistes was provided under the Artiste Ambassador Programme initiated by the Tourism Ministry in 2013 to utilise the brand of touring artistes to provide additional marketing for destination Jamaica.
Among past recipients are Protoje, Kabaka Pyramid, Freddie McGregor and Raging Fyah.