Thu | Apr 19, 2018

PSOJ promises ‘Likes to Profits’ at social media conference

Published:Friday | February 23, 2018 | 12:00 AM

The Private Sector Organisation of Jamaica (PSOJ) will stage its second Social Media Business Conference, under the theme '#LikesToProfits'; at the Jamaica Pegasus Hotel on February 28, following 2017's successful event.

Keynote speaker Dr Kingsley Chin, entrepreneur, Harvard orthopaedic spine surgeon and social media expert, said, "KICVentures started KICCreative, a digital firm, because we saw that social media is the primary platform for companies to develop their brand and service their customers. I'll share how we leverage a multitude of channels for our healthcare sector businesses and how our experience and knowledge can apply to any business."

To improve on the experience of last year's conference, the PSOJ team has enlisted a stellar line-up including local and international business leaders, all of whom are influencers and experts in social media. They are:

- David Godsall, director, publishing and education - Hootsuite.

- Conley Salmon, president , Jamaican operations - Jamaica Broilers.

- Mervyn Eyre, president and CEO - Fujitsu Caribbean,

- Raymond Buckle, CEO - Silverstone Solutions

- Ross Sheil - Sheil Consulting

- Donnette Hines, marketing manager - National Baking Company.

Jennifer McDonald, chief executive officer of PSOJ, said: "This conference is one of the most anticipated and significant, as we have curated speakers who have excelled in their respective disciplines with the use/help of social media.

Our speakers will be sharing secrets on how they've achieved returns on their investments and grown their businesses."

She added: "The audience will be able to gain knowledge from these distinguished and experienced minds, merging their strategies and methods to create a formula that will prove a success for any business - and moving 'likes to profits'."

Registration is open and goes up to Wednesday, February 28, 2018. To register, visit www.likestoprofit.com or contact Nickeshia Lindsay at nickeshial@psoj.org or (876)927 - 6238.