Sun | May 26, 2019

Yello Media vows to continue global outreach

Published:Friday | February 23, 2018 | 12:00 AM

Operating in 20 countries across the region (including Latin America), digital and print company Yello Media has said that it is in a race to effectively help its local customer base compete in a wider global space.

Formerly The Yellow Pages, the company, which has been in operation in Jamaica for more than 50 years, recently released 900,000 copies of its 2018 directory, which it said is designed with the intention of "exhibiting the beauty of our Jamaican people and its melting pot of cultures and ethnicities."

"Our vision was to transform the directory with content and design that reflect a more modern magazine style," explained Yello Media's marketing manager Ayanna Kirton.

"This is a continuation of our rebranding strategy, which started last year, to not only evolve our brand, but to revamp and expand our product offering to cater to the evolving needs of our advertisers and users."

Kirton said that the secret to Yello Media's success is its ability to not only adapt to an ever-changing global marketplace, but also to, "consistently delight our customers with new products, exceptional customer service, certified advertising consultants and a wide range of advertising solutions."

She said that like most brands,Yello Media has taken the necessary time out to understand that evolution is critical in order to create value for customers.

"This is why we've expanded our product offerings by evolving into a full-service media entity that provides advertising solutions that include new and improved directory products and digital-advertising solutions such as search-engine marketing, website development, online videos, and now, a new partnership that includes TV- advertising," Kirton added.

"We've continued to push the boundaries in offering the latest in advertising solutions that will enable our customers to compete locally and globally. In addition, the users of our directory products are provided with a world-class search experience whenever they search, whether online, via the mobile app, or in print."