Wed | Sep 19, 2018

Paymaster unveils new logo, plans for the future

Published:Friday | March 2, 2018 | 12:00 AMKeisha Hill/ Senior Gleaner Writer
Members of the Paymaster team unveiling the company's new, modern logo at Eden Gardens Resort & Spa.
Lana Forbes (left), vice-president, sales, product and branding at Cuna Caribbean Insurance Jamaica, gets a first hand look at Paymaster's new modern logo with Paymaster's chief executive officer Stuart Shanahan.
Chief Executive Officer of Paymaster Stuart Shanahan takes a photo after unveiling the company's new logo at Eden Gardens Resort & Spa, St Andrew.
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Paymaster, a household brand serving Jamaicans at home and abroad for more than 20 years, recently unveiled a new logo on the lawns of Eden Gardens Resort and Spa in St Andrew.

Having built its reputation on convenience, reliability, and ease of use, the company continues to extend its range of services, by providing services at over 200 locations and via an online payment portal.

Athinia Campbell, head of business development at Paymaster, stated that by the end of the year, Paymaster will be making major technological changes to support improved customer experience, wider payment channels, and expanded services, while increasing its activities in the digital space.

"The new-logo launch comes at the milestone of being in operation for 20 years and the undertaking of a major system upgrade to create the foundation for a new and exciting future. The new logo conveys the spirit and the approach going forward, that is global appeal and reach, conveying a spirit of innovation, demonstrating vibrance and heightened energy, [and] embracing digital customers and the digital space," Campbell said.

 

STRATEGIC MOVE

 

"With this strategic move comes a fresh, new, modern logo. Our design goal was inspired by the need to create a visual identity that conveys our values, complements the users we serve, [and speaks] to the new direction and new energy of our company. Having engaged one of the global leaders in branding who has worked with Visa, Best Buy, BMW, Siemens, and many more, we feel we have delivered something that is crisp, modern, digitally relevant, and easy to identify with," Campbell added.

Campbell also indicated that the company's clients are very excited about the new direction of the company, and this is evident by their warm responses at the unveiling. "While our customers are familiar and connected with the previous logo, they are very intrigued and excited by the new look and bold colour," she said.

Meanwhile, Kerri-Ann Bernard, head of operations, said that the company will embark on a drive to enhance its service delivery with added customer service training and a deepening of its engagement interaction with customers.

"We consistently seek new ways to ensure customer satisfaction. Paymaster will be embarking on a total rebranding of its storefronts over the coming months," Bernard said.

Ambassador Audrey Marks, founder and former chief executive, who was unavoidably absent because of national duties, said that it was rewarding and heart-warming to see the support from the company's clients, subagents, and other business partners.

keisha.hill@gleanerjm.com