Yello Media, FLOW partner to excite advertisers
On July 23, over 150 members of corporate Jamaica gathered at the Spanish Court Hotel for a breakfast event jointly hosted by leading regional print and digital advertising company, Yello Media, and leading telecommunications firm, FLOW Jamaica.
Both companies have entered into a joint initiative dubbed 'FLOW Upfront' that will see Yello acting as the exclusive reseller for advertising on Flow Sports and Flow 1. This is expected to provide wide-reaching advertising solutions for brands during some of FLOW's most coveted television spots.
The initiative also follows a significant investment on the part of Flow to deepen rural penetration and its investment in highly sought-after sports content such as Champions League, Premier League, Indian Premier League Cricket, Carifta Games, WWE, and many others, making Flow an even more viable option for advertisers seeking to tap into the audiences of these programmes.