Tue | Aug 20, 2019

Yello Media, FLOW partner to excite advertisers

Published:Monday | July 30, 2018 | 12:00 AM
Simon Mais ( right), advertising sales manager greets Dwight Yorke, Manchester United legend who was a special guest at the launch of an advertising sales partnership between Yello Media Ltd and Flow. Looking on is Jessica Campbell, general manager, Yello Media Ltd.
Banking reps Kaysia Johnson-Vaughn ( left), Scotiabank marketing manager - programmes and Dave Dacosta (second right), vice president digital marketing and communications at First Global Bank pose for a photo with Manchester United legend, Dwight Yorke (centre) and event hosts Ian Neita (second left), executive director, Yello Media Ltd and Carlo Redwood (right), VP marketing at Flow.
From left: Sean Riley, Flow Sports general manager, Tshahni Jaja, director of marketing at Yello Media Ltd and Dwight Yorke, Manchester United legend, relaxed during the launch of a partnership between digital media firm Yello Media and telecommunications company Flow.

On July 23, over 150 members of corporate Jamaica gathered at the Spanish Court Hotel for a breakfast event jointly hosted by leading regional print and digital advertising company, Yello Media, and leading telecommunications firm, FLOW Jamaica.

Both companies have entered into a joint initiative dubbed 'FLOW Upfront' that will see Yello acting as the exclusive reseller for advertising on Flow Sports and Flow 1. This is expected to provide wide-reaching advertising solutions for brands during some of FLOW's most coveted television spots.

The initiative also follows a significant investment on the part of Flow to deepen rural penetration and its investment in highly sought-after sports content such as Champions League, Premier League, Indian Premier League Cricket, Carifta Games, WWE, and many others, making Flow an even more viable option for advertisers seeking to tap into the audiences of these programmes.