Sun | Oct 13, 2019

LAB CEO forges new path for regional film economy

Published:Monday | April 8, 2019 | 12:21 AM

Film and marketing entrepreneur Kimala Bennett has cemented her place as a member of the region’s business community in being named the Anthony Sabga Laureate for Caribbean excellence in entrepreneurship.

The chief executive officer of The Limners and Bards (LAB) Limited was one of two Jamaicans who recently accepted awards from the ANSA McAl Foundation, dubbed the ‘Nobel Prize of the Caribbean’.

Bennett was recognised for excellence in entrepreneurship, while Professor Michael Taylor was awarded for science and technology as director of the climate studies group at The University of the West Indies, Mona.

“I am deeply humbled to be recognised by the wider business community across the Caribbean. It is truly a blessing to have this platform, especially for someone in the creative industry,” said Bennett.

She said her firm, an end-to-end, fully integrated creative agency, is poised for regional expansion. “The LAB prides itself on breaking ground in local advertising. To stay cutting-edge, we keep our fingers on the pulse of how advertising is evolving across the region.”

She said her team continues to monitor changes in the film-making space in order to ensure the highest quality creative output. The LAB’s general manager and international producer, Tashara Lee Johnson, said previously ignored groups creates opportunities in the advertising space.

“We have seen the impact of diverse representation in feature films. Caribbean creatives are now also able to ride this wave and be recognised for telling our own unique stories,” she said.

Bennett said the Sabga award represented a milestone for the creative industry. “I am proud to represent our region as we forge our own trail in the media space. The talent and vibrancy of our art and storytelling have only just scratched the surface”.

REGIONAL OUTREACH

Bennett explains that her team at The LAB has already laid the groundwork to engage other creatives and advertisers throughout the region.

To this end, Bennett has created satellite ventures to meet gaps within the film and advertising arena, such as Scope Caribbean, an online talent and location booking platform which should assist in remote bookings from international film crews.

The initiative is expected to support a more modern and streamlined experience of Caribbean film-making. “We are in the business of branding for our clients, but that also means branding ourselves as advertisers, and The LAB is ready to collaborate with our regional partners to make that happen,” she said.