Thu | Aug 22, 2019

Falmouth Food Festival targets tourists

Published:Friday | June 28, 2019 | 12:07 AM

Food plays an integral role in Jamaican culture. This is evident in the number of food-based events held annually in Jamaica. Adding to the list is the Falmouth Food Festival slated for Saturday, July 13, on the Hague Showgrounds. The family-­oriented event will highlight the advanced nature of culinary arts in Jamaica and garner the ­attention of several ‘food tourists’.

Gastronomy tourism is becoming increasingly popular in Jamaica and has been embraced by Minister of Tourism Edmund Bartlett.

With a total of almost three million tourists visiting Jamaica between January and August 2018, the promoters of the Falmouth Food Festival believe that the event will add value to the overall entertainment and tourism attraction package offered. In September 2018, Bartlett shared that the ministry was taking strategic steps to ensure that Jamaica capitalises on its potential and benefits in a more significant way from gastronomy tourism.

The Falmouth Food Festival will feature areas such as the Jerk Village, Fisherman’s Shack (Seafood Village), Culture Yard, Vegan Delight and the cook-off grounds. Jeffrey Brown, promoter of the food festival, hopes that this staging will be an unforgettable one.

“This is the first staging, and we are excited about this venture. We have received several calls from restaurateurs all over Jamaica and have been working along with several schools to secure young chefs for our cook-off grounds,” said Brown.

In an effort to make the event a success, Brown is looking to several corporate companies for assistance. “We are in communication with a number of sponsors who also want a food festival with a difference, one that celebrates the greatness of Jamaica’s cuisine,” he said.

Admission to the Falmouth Food Festival is $1,200 presold and $1,500 at the gate, with children entering free before midday and paying $600 after.