Sun | Dec 4, 2016

First-timers wow with creative booths at Rebel Salute

Published:Sunday | January 25, 2015 | 12:00 AMJanet Silvera
Janet Silvera Photo The Third World team (from left) Heather Cameron, Shane Locke, Cat Coore and Ayun 'Looga' Daley stands proudly in the Third World Cafe.
Janet Silvera Photo From left: JPS' Melissa Chang-Ferdinand, Flow's Tanieki McLarthy, and actress Shauna Chin show off their reggae-inspired Flow bags next to Flow's Gail Abrahams.
Janet Silvera Photo From left: Columbus Business Solution's Andrew Fazio, Iberostar's Philipp Hofer, Flow's Nadienne Neita and Tryall Club's Richard Ferdinand chill in the Flow booth.
Janet Silvera Photo The Third World Cafe was a hit at Rebel Salute. Here (from left) Dollis Campbell of the Office of the Prime Minister and the band's Richard 'Bassie' Daley and Nadene McKay share lens time at the booth after getting their T on Saturday night.
Janet Silvera Photo Doctors Paula Daley-Morris (left) and Sonjah Stanley-Niaah are among those that journeyed to St Ann for the show.
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WESTERN BUREAU:
Showcasing More than 40 years of memorabilia, it was the Third World Merchandize Store and CafÈ at Rebel Salute that had patrons in awe and the Flow booth that many gravitated to.

Making its Rebel Salute debut, the Third World store complemented the popular communication booth, which had stylish branded handbags, shirts and leather jackets, at the back of the massive Grizzly's Plantation Cove venue, in Priory, St Ann.

This was where the off-stage excitement could be found at the event, carrying the tag line, 'It's More Than an Event, It's a Lifestyle'.

The lifestyle touted by Tony Rebel and his team saw the Third World reggae ambassadors taking visitors on a journey through a photo gallery depicting 42 years of the band's tour worldwide, while giving access to photo opportunities and front-seat views of live video shows.

In one section of the booth, Third World catered to the palate with food and various juices named after their impressive catalogue.

Irish Moss was changed to 'You've Got the Power', carrot and beetroot became 'Roots with Quality' and coconut water took on the name 'Cool Meditation'.

Flow gave its own salute showing to reggae, displaying its mark of respect to Jacob 'Killer' Miller by releasing several balloons during Inner Circle's tribute to the late reggae singer. And, through live streaming, the communication giants showcased the festival to the world.

Over the two days, the likes of Capleton, Sizzla, Richie Spice, Queen Ifrica, Tarrus Riley, Freddie McGregor, Cocoa Tea and Luciano created musical waves onstage.

janet.silvera@gleanerjm.com