L'Oreal Paris big launch
It was the best @23, (J. Wray and Nephew Corporate headquarters on Dominica Drive) has ever looked. Decorated in black and gold, the venue was transformed to be all about L'Oreal Paris on April 18. Past and present beauty queens rubbed shoulders with beauty enthusiasts, most dressed in gold and black and all painting a picture of elegance and loveliness.
This was not the occasion to be fashionably late, and the guests knew it. From very early, they were jamming to the pulsating sounds of Black Zebra with lead vocals by Wayne McGregor and Katie Iver-Edwards, while sipping on an abundance of libations, from lychee martinis to prosecco and any variation of red and white wine in between. The night was all about beauty and all about L'Oreal Paris.
It was called a relaunch, but it was more of a celebration. Marlene Gray of The Beauty Spot told Outlook that she has been partnering with L'Oreal Paris for more than 19 years. Last year, when she was approached to be the brand's exclusive cosmetics distributor in Jamaica, she gladly accepted. Earlier this year, the company came back to her, and this time, she got the entire package - skin, nail, and hair care lines. Everything L'Oreal, she has it. And the icing on the cake? She also gets Garnier, another brand by L'Oreal.
"L'Oreal provides skin care and products for the sophisticated woman, the professional. It's a red-carpet brand, and besides, 'You're worth it'.''
On hand for the big night was Michel Fahmy, managing director of L'Oreal Paris Caribe. No stranger to the island, he reiterated that the brand has a product for every woman regardless of age or skin colour. He noted that the driving force behind the brand was passion and with more than 73,000 employees and more than 4,000 scientists developing thousands of new technologies every year, the company's passion for its products and customers is clear.
From the palpable enthusiasm in the room and the excitement about what's to come, it's obvious that even after 40 years, L'Oreal Paris is still on top of its game.