Terri-Karelle shines at INMA World Congress
The Gleaner's very own Online Brand Manager, Terri-Karelle Reid, was the belle of the ball on the closing night of the recent International News Media Association (INMA) Congress 2015, held in New York City.
The INMA is the world's leading provider of global best practices for news media companies looking to grow revenue, audience, and brand amid profound market change. INMA aspires to be an essential resource in the multi-platform transformation of media companies that produce quality journalism and relevant content. At the event, attendees heard case studies, secrets, trends, new innovations, and personal stories of success from some of the most influential names and companies in the news media industry - New York Times, Washington Post, Financial Times, among others. Participants are invited sometimes a year out from the event.
Held at the Times Centre of the New York Times, the two-day conference closed with an awards dinner in the Edison Ballroom at the Edison Hotel in the heart of Times Square, hosted by Reid.
Reid told Outlook: "I wanted to just soak it all up - learn as much about the news-media industry - the trends, innovations and best practices. Very rarely, one gets the opportunity to mix and mingle with the global giants of the news media industry."
On the second night she took centrestage when she was asked to host the dinner and awards. "I was honoured to have been given the opportunity and privilege to host such a prestigious event. I wanted to use the platform to showcase not only brand Jamaica but certainly to represent The Gleaner Company - the largest, oldest and leading multimedia news company."
CEO of INMA Earl Wilkinson, told Outlook, that Reid was the perfect choice. "I met Terri at an INMA seminar in Miami about 15 months ago. She was one of 70 attendees, until she was asked to the room to help with a drawing for Jamaican rum. She turned to the audience, groggy from a late night, and immediately owned the room. When I flew home that night I looked her up on the web. I had no idea I was in the presence of a Jamaican 'superstar' who also happened to be a newspaper executive. I immediately declared if the right opportunity presented itself, I needed to get Terri involved. Terri was the 'belle of the ball' in New York. She owned the audience. They had no idea what hit them. People were lining up for selfies. Nobody broke out a selfie stick for me!"
Of the night she was in charge, she said: "I had to moderate a three-hour programme and engage more than 500 attendees from 45 countries in more than 25 languages. I hadn't given much thought about it until the night," she said.
"The experience has reinforced my belief that we (Jamaicans) have the ability to not just relate to people but to move them in unimaginable ways. The attendees have asked me to host the upcoming one in London. By the end of the night, Jamaica had become infused into the programme - the jazz band was playing Bob Marley and attendees wanted to book their next trip to Jamaica."
Back home and still bubbling with excitement, Reid noted that the conference surpassed her expectations. "The vast knowledge, case studies, and experiences imparted by the expert panellists and speakers gave me insight as to where the industry is going. It certainly inspired me to dream bigger, take risks and reach higher." A surprise she found in her inbox was that, of 54 interviews conducted by INMA World Congress, media team from Western Kentucky University with attendees on what they expect priorities to be at their companies in the next year Reid?s came out on top, a head of participants from Australia and the United States.
Having had a chance to compare our regional landscape with international trends, Reid noted: "As much as we are changing with the times and evolving with our readers, it is our responsibility to ensure that all channels/platforms (mobile, website, social media, print, video, and even those that haven't been developed yet) are to be assessed and utilised to provide readers with credible content. We are to continue to work assiduously to insist that the integrity of the news is maintained and that our readers can use said news to make informed decisions."
To add to the changing times, Wilkinson noted: "No media company and no executive is exempt from the disruptive power of digital. There is no such thing as incremental transformation. Every print media company is becoming an audience sales company that supports unique journalism. The print caterpillar will become a multi-platform butterfly."