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Nadine's Gucci Ad named one of 15 most influential

Published:Sunday | March 13, 2016 | 12:00 AM
Nadine in Gucci Campaign 2

The number-one source of news in the world, CNN, has listed Pulse's Nadine Willis' Gucci Campaign Among 15 Fashion adverts that changed the world!

"Advertising reflects the mores of society, but does not influence them," wrote advertising powerhouse David Ogilvy in 1982, supposing a sort of ethical neutrality for the industry he pioneered. That same year, Bruce Weber shot the Calvin Klein advertisement starring Tom Hintnaus that changed the face of advertising, presenting audiences with a homoeroticism unfamiliar to mainstream media, and perhaps proving the legendary patriarch wrong - advertising can, and has, changed the way that the world sees things", states

The Jamaican supermodel was included in the list, having famously shot Gucci, after shooting 10 pages of French Vogue, both photographed by Mario Testino. All this within three weeks after Pulse's then CEO Kingsley Cooper introduced the former exotic dancer to international modelling scene in London. CNN said of the photo, "Gucci and Testino celebrated diversity and family in this photo of Jamaican model Nadine Willis."

This is the second incredible honour and recognition for the former model in a 30-day span. At the end of October, named her among the five Jamaicans who have changed the face of fashion. The other four were fellow Pulse agency colleague and current L'Oreal star Jeneil Williams, Grace Jones, Robyn Mackintosh, and Stacey McKenzie. Willis and Williams were the only two of the five that were discovered, developed, and managed by a Jamaican agency. Williams is the only one of the five still enjoying what is now a burgeoning career as a model.

Other campaigns making up CNN's top 15 include Oliviero Toscani United Colors of Bennetton (1991); Richard Avedon's Versace campaign (1992); Bruce Weber's Obsession For Men (1992); Deisel by Inez & Vinoodh (2014), & Other Stories by Mos Mac (2015); Donna Karan 'In Women We Trust' by Peter Linbergh (1992); Celine by Juergen Teller (2015); Redken Frizz Dismiss by Matt Irwin (2015); JC Penny Mother's Day Campaign (2012); Nolita by Toscana (2007) - the 'No Anorexia' campaign launched during Milan Fashionweek and Deisel by Nick Knight (2015) featuring new model sensation and now the face of Deisel, Winnie Harlow, who suffers from Vitiligo.

The final image was that of Benetton by Therese Frare (1991). The image showed the deteriorating condition of David Kirby, an Aids activist. It was captured in Kirby's actual hospital room with his family by his side. The image went on to win the 1991 World Press Photo Award.

Renowned author on advertising psychologies Jean Kilbourne said, "Ads sell a great deal more than products. They sell values, images, and concepts of success and worth, love and sexuality, popularity and normalcy. They tell us who we are and who we should be."

By promoting diversity - of sexuality, race, gender - on the billboards that present images of regularity to society, advertising can make the unfamiliar familiar; and can expose the world to a new normal, one that includes marginalised groups.