Sun | Feb 25, 2018

Success lessons from World T20 Cricket Champions — West Indies

Published:Sunday | April 17, 2016 | 12:00 AM
From left: West Indies stars Dwayne Bravo, captain Darren Sammy, and Chris Gayle lead celebrations after their seven-wicket win over India during the recent ICC World Twenty20 tournament in India.

The Windies women and men's cricket teams were crowned champions of World T20 cricket 2016. There has been a lot done, said, written, celebrated, and condemned about the issue. I share some lessons that can be applied for success elsewhere.


1. Compelling Objective

No one can doubt the fact that the Windies men, especially, went into the tournament with more than the normal incentive to win. They knew that winning would give them a powerful platform to continue their battle with the West Indies Cricket Board (WICB).

Subsequent comments supported this view. When there is a lot at stake, we get more focused, and that can fuel levels of performance above what is normally achieved.

Lesson #1: Identify an overarching vision. Frame your mission as too important for failure to be an option.


2. Rallying Support

The victory of the U-19 Windies in the World 50-over competition served as a launch pad for an amazing regional team-building thrust. The women and men bought into the victory vision to an unprecedented level. This with players selected from 16 island nations, widely separated by water and other factors.

One hugely successful feature of the rally was the use of an irresistible and easily adopted symbol. D.J. Bravo's Champion song went viral and the dance accompanied every wicket that fell. Matthews, Cooper, Samuels, and Brathwaite played innings that reflected the champion self-image. The vision was internalised at the subconscious level.

Lesson #2: Package the vision in easily understood, catchy, and emotionally charged symbols. Use them to rally stakeholders and support groups.

See Part 2 next week

Master and coach these concepts with our SHRM-accredited Certified Behavioural Coach Award and 3-D Leader Certification: Leading Difficult People programmes. Earn PDCs for the SHRM-CP or SHRM-SCP certifications. Email:

• Trevor E. S. Smith is a behaviour modification coach with the Success with People Academy.