Tue | Mar 20, 2018

Pulse’s Alicia crushes Paris, Milan fashion weeks

Published:Sunday | October 16, 2016 | 12:00 AM
Alicia Burke in Ralph Lauren Spring-Summer 2017.

Pulse's hot new supermodel, Alicia Burke, continued her exclusive ways in Paris and Milan this month as she closed the 2016 Spring-Summer season. Doing runway duties for a select group of the world's top brands, including Dolce & Gabbana, Armani, Stella McCartney, Salvatore Ferragamo, and Francesco Scognamiglio, her impact did not go unnoticed, as Vogue was quick to rave "Alicia is the model Stella McCartney, Ralph Lauren and Dolce & Gabbana can't get enough of".

But this in not new for Vogue, which has kept its lens firmly focused on the Jamaican star. In May, when Alicia hit the runway for Gucci, fashion's style arbiter proclaimed: "When a great model arrives, everyone takes notice." And so it has. After only nine months in the international market, Alicia has repped almost every major client that there is in fashion's stratosphere. She is arguably the fastest rising new model in the world this year, with a super impressive rÈsumÈ to prove it.




The New York Times was quick to add their voice to the adulation last month when the august publication, in announcing her debut in New York, noted her outstanding work on European runways, highlighting "fall winter 2016 collections (Bottega Veneta, Miu Miu among them) and, more recently, Gucci resort and Schiaparelli's haute couture show."

Burke told Vogue that her career highlights thus far included "seeing herself in the pages of Vogue's French edition and trying out Gigi Hadid's Tommy Hilfiger capsule collection before anyone else. I am in love with Tommy by Gigi." She added, "I would go home with any item from that collection."

She was keen to give Jamaica and her agency Pulse lots of props, saying: "Jamaica is such a beautiful island ... it's the birthplace of reggae music and most importantly, it's home." Alicia was also keen to mention that her start came from Pulse's Caribbean Model Search and admitted that she didn't initially realise just how far the contest would take her.

"I entered the contest back home last year and I won. Things just took off from there. I never imagined that I would get to walk for the likes of Ralph Lauren, Dolce & Gabbana and Stella McCartney - it's such an honour and a dream come true."




In her very brief international career to date, Alicia's client list has grown to include French Vogue (12 pages by herself with David Simms), cover and 18 pages of Harper's Bazaar, Style.com, Coach, Gucci, Prada, Me & Em, Versace, Italian Vogue, I-D, Benetton, The Sunday Times, Marc Jacobs, Vivienne Westwood, 1883, Top Shop, Bottega Veneta, Theory with David Simms, Lesley Goring, Harvey Nichols, Tush, J. JS Lee, Azzedine Alaia, Emelio de la Morena, Bora Akeem, Sibling, Osman, Amanda, Schiaparelli, Self Service with Matteo Montanari, Elie Saab, Viktor & Rolf, The Last Magazine with Dan Martensen and Clare Richardson, as well as Double Magazine.

This latest winner of Pulse's Caribbean Model Search reality TV show has been an inspiration to thousands of youth, many of whom have entered this year's event. Her agency, Pulse, is bursting at the seams with pride.