The Collection MoDA launches with the ‘MoDa Mural’
The Collection MoDA has partnered with Berger Paints to launch this year's series in a very unconventional way.
In lieu of a traditional launch, the MoDA series has directed its focus on community upliftment by adopting 100 feet of JUTC's wall along Windward Road for what has been dubbed, the MoDA Mural.
The first phase of the MoDA Mural features work from three local artists under the theme 'Urban Art'. Painted with strokes of vibrant yellow as the dominant feature - the mural depicts the MoDA story - art, design, creativity and the spirit of the Jamaican people.
MoDA's vision to make Kingston the creative hub of the Caribbean, influenced Matthew McCarthy to portray Kingston and its creative elements. The whimsical elements that contextualise the city are found in his larger-than-life drawings of the individuals depicted in the cityscape.
For Paige Taylor, inspiration came from combining high fashion with street and some of his personal flair. Inspired by the mural's colour palette, Esther Beckford envisioned Kingston as a strong brown woman, transforming the city with her presence and leaving a trail of beauty in her wake.
Managing Director of The Collection MoDA Kerry-Ann Clarke, spoke to the decision to focus on the community to launch the series. "We have always believed in making a contribution, and this year we really wanted to do so in a way that would reach far and wide. We are huge fans of street art and we have seen how this plays a critical role in the revival of communities globally and even right here at Fleet Street."
Windward Road was selected as the home of the MoDA Mural, in part for its rich musical history, and with the hope that the mural will attract income generating opportunities to the volatile community.
"Bringing beauty to a volatile area such as Windward Road and sparking conversation was one of our goals," stated MoDA curator Aiesha Panton.
She continued, "We also wanted to create economic opportunities for community members and the three extremely talented young artists we engaged to create the MoDA mural."
Clarke believes that launching the series in this way is serving the greater good of giving back to the community, which is reflective of the MoDA spirit. "The feedback from the community has been amazing!" she notes. "One of the best parts of the experience has been how residents have shared stories of important events in their lives and happenings in the community over the years. Many of these elements were actually woven into Matthew's section of the mural."
The Collection MoDA will take place from November 9 to 12, at The Worthington, Spanish Court Hotel.