Beyond The Lens | From the inside out: Gerald Gordon’s eye for photography
T he road to your dreams isn’t always easy to navigate. It is sometimes dotted with mountains to climb, obstacles to overcome, and hard, mind-numbing times that will make you feel like quitting. However, for photographer Gerald Gordon, anything worth having doesn’t come easily. He is extraordinarily motivated to go above and beyond, challenging himself, learning and exploring as his journey continues to unfold.
For Gordon, what began as a hobby, after graduating from Waterford High School in Portmore, St Catherine, has grown into art that appeals not only to the heart, but to one’s emotions, drumming a chord in the most inner chamber of the human existence.
Getting a good photograph can be difficult! Earlier on in his career, Gordon began photographing models and this assisted him in becoming comfortable with the subject of his work. Running a shoot from start to finish can be demanding, and ensuring that everything is going smoothly can be pretty daunting.
However, Gordon explored and utilised different styles and techniques to ensure that everyone was happy and satisfied. “The aim is documenting the journey of individuals that can last a lifetime. I get deeply involved in the process, utilising all aspects of my creative energy to ensure that every area of my work, including composition, texture, light and style, is explored,” Gordon said.
“Once I am on set, I keenly observe my surroundings and I create images in my mind of what the end result should be. I am then able to stage the shoot, and capture the images from different angles and vantage points to create the story for the client,” he added.
Gordon, who pursued a photography course at the Edna Manley College of the Visual and Performing Arts, has continued to practise and improve on his skills over the years.
“I tend to choose the environment that brings out the best in me. Sometimes I will go to the venue prior to the shoot, to see the set-up of the area and get a feel of how the shoot should go. On set, I tend to get lost in transition, and the end results speak for itself. Everyone loves the images when I am finished,” Gordon said.
He and his team at 3.HD Media and Entertainment are now the go-to persons for weddings, birthdays, commercial shots, portraits and the recent addition of a lifestyle element to the brand. “Without my team, it would be impossible to produce such excellent results,” Gordon said
He said his goal is to create more art pieces, and to mount a solo exhibition that tells the undocumented story of the average man.
So far, the unique quality of his work has earned him numerous awards, including the BNS My Jamaica Calendar Photo Competition 2017 winning piece in the People category; 2018 Jamaica Gleaner Capturing Kingston Photo Competition in the People category; 2018 NCB Opportunity Photo Competition in the People category; and second-place winner in the United States Embassy Martin Luther King Photo Competition in 2018.