Tue | Sep 29, 2020

SAJ to stage Public Relations and Crisis Management Workshop

Published:Monday | April 2, 2018 | 12:00 AM
Participants enjoy a post workshop photo with lecturer Dania Beckford in May of 2017.
Participants are happy with a day well spent the Shipping Association's Cutting Edge Customer Service Workshop in July 2017.

The Shipping Association (SAJ) of Jamaica will resume its highly successful training series on April 5, 2018 with a workshop titled 'Public Relations and Crisis Management'.

This much-anticipated offering will fill an urgent need in the marketplace for credible, practical information on how to manage communications in the aftermath of hurricanes, floods, fires, and widespread IT attacks, including hacking, malware, ransomware, and a host of other negatives that can affect even the most conscientious businesses and their clients and stakeholders.




The workshop will equip public relations professionals with the tools to manage issues and risks while communicating during a crisis. They will also learn to plan, develop, and implement crisis-communication techniques.

The facilitator is Novlette Denton-Prince. A graduate of Delaware State University and the University of the West Indies, Denton-Prince is a certified workforce trainer and has been in the field of education and training for over 30 years.

In 2017, the Shipping Association hosted workshops for the business community on topics such as protocol and etiquette, cybersecurity, social media management and a very highly acclaimed Excel Workshop series which took participants from the basic level to the advanced. The association will be making similar strides this year as it makes moves to serve its members and the wider Jamaican business community.

Human resource manager at the Shipping Association, Terrence Brooks, said: "We at the SAJ believe that training will help to bring about the productivity gains that have been eluding us in Jamaica for decades. We are very pleased to offer workshops that provide individuals and organisations with the tools they need to meet their goals."

Interested persons can visit the association's website for more information.