Thu | Jan 17, 2019

LIME Skool Aid 2014 the best ever

Published:Friday | August 29, 2014 | 12:00 AM
Errol Miller (left), executive chairman, LIME Foundation, and Opposition Leader Andrew Holness are as engrossed as these young patrons as Holness reads a book to them in Storyland at LIME Skool Aid. - Contributed

Telecommunications firm LIME is extremely satisfied with the fifth staging of Skool Aid, the company's massive back-to-school treat which took place last Sunday.

According to preliminary numbers, some 20,000 patrons filled up the JamWorld showground in St Catherine and left the venue with more than 8,000 backpacks filled with school supplies.

More than 2,000 children received free medical checks, and dental and optical examinations. LIME also provided back-to-school grants valued at $20,000 to five lucky students.

Prime Minister Portia Simpson Miller and Opposition Leader Andrew Holness, as well as Councillor Leon Thomas, acting mayor of Portmore, were in attendance.

Carlo Redwood, vice-president for marketing at LIME, said: "From our perspective, this has been the most successful staging of LIME Skool Aid to date. We have perfected the art of delivering the event in a fun-filled and incident-free manner, and by all indications, we also exceeded our expectations of giving value to our customers by providing well-needed assistance at such an important time as back to school."

LIME Skool Aid 2014 provided a one-stop shop for parents seeking bargains on books, uniforms and lunch box supplies through a number of vendors and partners at significantly discounted prices. Phone specials were also available.

A large amusement park, petting zoo, marching bands and exciting live entertainment, which climaxed with a grand fireworks display, also thrilled patrons.

In the weeks leading up to last Sunday's Skool Aid, the programme visited St James, St Elizabeth and Clarendon.

Since its inception in 2010, LIME has invested more than $250 million in the annual back-to-school programme, which has touched the lives of more than 300,000 Jamaicans.