The Collection MoDa Series turns 5
For the organisers of the Collection MoDA, time really flies when you're having fun. On Tuesday, fashion lovers and members of the creative industries braved the rain and gathered at The Worthington, Spanish Court Hotel in St Andrew, for the launch of this year's installation of what has become a marquee calendar event.
The organisers were beaming with pride as in five years the Collection MoDA has already made a lasting mark on Jamaica's fashion industry. And the plan is to go even bigger. It is hoped that by year 15, the Collection MoDA will be the leading luxury event for attracting tourism and investment to the Caribbean. Tuesday's event was all about the local creative industry and so all present got the opportunity to get creative at a colouring wall.
The night was not about formalities, but there was so much to be said, and so many exciting things to reveal. The Jamaica Yellow Pages represented by Marketing Manager Ayanna Kirton, revealed that it has signed a three-year sponsorship deal with the Collection. "From a business standpoint it makes sense, but we also get to invest in our creative industry and that's important to us," she noted.
Dana Baugh of Baughaus noted that she just left her full-time job to pursue her passion. And from day one that has been what the Collection MoDA has supported especially through promoting the business of fashion which will again be part of this year's staging.
The Collection MoDA has moved from a two-day event to three days devoted for MoDA Market, which now has a new category - MoDA Art - called Wood and Water.
Managing Director of the Collection MoDa, Kerry-Ann Clarke was noticeably thrilled as she spoke of her 10-year plan for Kingston to become the creative hub of the Caribbean. "It has been five years and never has it felt like work," she said.
Come November 18-20, Kingston will be taken over by a fashion and shopping experience like no other. With a selfie stick by skkane media at the end of the formalities, the launch turned into one like no other as social media was set on fire with guests taking selfies, and Snapchatting to their heart's content.