Cruise Ship Crew Members to be Engaged in Promoting Jamaica - Bartlett
Minister of Tourism Edmund Bartlett has embraced a suggestion from Captain Johnny Faevelen, master of the world's largest cruise ship, Harmony of the Seas, to strategically engage crew members on cruise ships to aid in promoting the destination to attract more passengers to the island.
The cruise ship, with a maximum capacity for some 6,780 guests and 2,300 crew members, was launched just five months ago by Royal Caribbean and made its inaugural visit to Falmouth on Tuesday, November 22. At a welcome reception on-board, Captain Faevelen strongly suggested that while focus must be placed on passengers, the crew "are the people you must take best care of".
He pointed out that it was the crew members who helped to promote the various destinations to passengers, which informed their decision to get off the ships to see for themselves. He said they are the persons telling the guests about the different locations and being treated well by the people on land at the different ports, augured well for how they promoted the island.
"The crew members are the most loyal customers you have," he noted, reaffirming that "the most loyal people are the ones who come back not every other week on-board the ship, not two months, not four months, but eight months of the year and we love Jamaica. We love the friendliness, the happiness, the 'no problem man' attitude; we love Jamaica," declared Captain Faevelen.
Underscoring the point, minister Bartlett said "the captain gave us a very interesting addition to the core of key first-instance contact which we knew was there before but, really, it has not been brought to our consciousness in the way that the captain did today - that the crew are indeed your first point of contact for the visitor coming into your destination."
The tourism minister added that "we take the guidance that he has given us and we will seek to engage the crew members in a more strategic way".