Tue | Nov 24, 2020

'Hard hat' tour of renovated Appleton Estate in St Elizabeth

Published:Thursday | July 27, 2017 | 12:00 AM
Deno Jones poses and Alicia Burnett suited up and ready for the tour.
Mayor of St Elizabeth Derrick Sangster greets Clement "Jimmy" Lawrence, chairman J. Wray & Nephew Limited while looking on are Jean-Philippe Beyer managing director of J. Wray & Nephew Limited (second left) and Keith Rigbye o f IBEC Ltd.
Member of Parliament Evon Redman (left) and Stephen Wedderburn of the Bureau of Standards in discussion.
Valon Thorpe poses with Vanassa Metzger.
Karl Samuda (left), minister of industry, commerce, agriculture and fisheries, shares lens with Clement ‘Jimmy’ Lawrence, chairman of J. Wray and Nephew Limited.
Our camera snapped Jihan Karim and Matthew Mitchell of Mystique Integrated on the Hard Hat Tour at Appleton Estate in St Elizabeth on Wednesday.

A farm-to-table authentic Jamaican restaurant, serving food grown on lands in the breadbasket parish, is among the new features that the Appleton Estate Rum Experience (AERE) will offer at its iconic St Elizabeth attraction come November.

A name change from Appleton Estate Rum Tour and an expansion to four times its original size were the exciting announcements made by Chairman of J Wray and Nephew Limited, Clement 'Jimmy' Lawrence, during a 'hard hat' tour of the tourist attraction on Wednesday.

Appleton's parent company, Grupo Campari, has pumped US$7.2 million in the renovation of the St Elizabeth landmark.

Having been closed to the public last November, when the facility reopens this November, Lawrence said, "We will have a new state-of-the-art restaurant which will feature local cuisine with local ingredients prepared by home-grown talent. We have also hired a chef who will prepare local favourites with a twist and pair our premium rums with the premium produce of St Bess. This will represent the best of St Bess."


Commitment to Jamaica


Re-emphasizing Grupo Campari's commitment to Jamaica, the J. Wray and Nephew chairman said there would also be a number of premium tasting rooms; field stations to view the process from cane to cup, and greater participation of the diaspora and Jamaicans in the tour.

On completion, AERE will increase its accommodation capacity from 50,000 annually to 200,000.

The move has been lauded by Minister of Industry, Commerce, Agriculture and Fisheries, Karl Samuda, who has offered to play the role of emissary.

"This is the type of attraction that will have spin-off for the entire community," said the minister.