Fri | Oct 19, 2018

New Porsche Centre opens out west

Published:Friday | November 17, 2017 | 12:00 AM
Kimone Haughton, head of GK General Insurance's Montego Bay office in St James, with customer service associate Curtis Taylor. (EDITOR'S NOTE: In a previous caption, Ms Haughton was incorrectly identified as Mr Taylor's wife. We regret the error and any inconvenience caused.)
The beautiful ladies of Montego Bay represented in the form of (from left): Shanice Witter and Melissa Von Frankenberg.
From left: Richard Bryan, Maureen Reid, and George Duncan.
Bumping fist are (from left) Bruce Duquesnay, Florent Parmentier, Stephen Hector, Patrick Wilson, and Ian Hayles.
Mesha Bullock of CIBC is flanked by the handsome trio of (from left): Wayne Cummings, commercial director, ATL; Sandals International’s Shawn Da’Costa; and Kevin Sunarth, district manager, CIBC.
From left: Sasheena Gobay, Candice McCleod, Wendy Bernard, and Loren McCook.
From left: Petrena Purser, head of business, ATL Automotive West; Jose Luis Cabre, network development manager, Porsche Latin America; Prime Minister Andrew Holness; and Adam Stewart, CEO, ATL Auto, at Tuesday’s grand opening.


At 5 p.m. on Tuesday evening, a 'Rain or Shine, See You Tonight' message flashed across the screens of smartphone users, holding an invitation for the grand opening of the Porsche Centre Montego Bay.

Despite the showers that inundated the streets of the Second City for hours, there was nothing that would stop Jamaica's luxury-car lovers from keeping this appointment with fate.

This was the second Porsche centre on the island, having opened its doors in Kingston earlier this year, and the Bogue City Centre could now boast its pride of place. Operating under the specially created division, ATL Motorsports, Porsche has sister companies, Volkswagen and Audi as its closest family members.

Opened officially by Prime Minister Andrew Holness; and Adam Stewart, CEO, ATL Automotive; and Porsche Latin America Network Development Manager Jose Cabre, the synergy and synchronisation in the showroom was eclectic.

"ATL Automotive, like Porsche, has evolved and maintained its position as one of the leaders in the industry by taking a stance of continued evolution and never standing still," stated Stewart, who also added that investment was at the forefront of any good business model.

"We believe in Western Jamaica, we believe in the people that live and work here, and unlike many others, we believe they deserve the best of everything. Bigger and better. If anyone needed further proof, I can tell you. If you hadn't realised, when ATL Automotive builds showrooms, it builds two."