Come together with Campari
Specially invited guests were bursting with anticipation when they turned out for the 'mysterious' Campari event, held on the east lawns of Devon House, St Andrew, on Wednesday, which turned out to be the fabulous launch of the brand's Come Together Caribbean campaign.
Greeted with flashing lights, great music, and endless cocktails at an open bar, guests could tell that this would be a good night. All they had to do was 'drink responsibly'. The energy and music helped guests to come together and enjoy the night.
The campaign was launched in the form of a commercial, with local cast led by Amita Persaud-Webb and Jeff Crosley. Both represented the cross section of Caribbean cultures and people.
Before the viewing of the commercial, Nadia Kiffin-Green, marketing manager, J. Wray and Nephew Limited, explained: "Come Together is about the warmth of the Caribbean people; how we socialise. We like to come together to relax, to party, to enjoy cocktails. And, Campari is a versatile spirit that can come together with many ingredients to enhance your favourite cocktail or make your own unique cocktail. This visual really captures our vision by appealing to the senses, and demonstrating Campari's role in driving an enigmatic but compelling energy."
The end product shot on location in Jamaica, was the collective vision of J. Wray & Nephew Limited, a Gruppo Campari Company; Exposure (an advertising agency based in New York, and Berlin) and directed by German director, Duncan Winecoff of Epoch Films.
Those in attendance were the first to see the production before its full release yesterday.