Plan your life with Daily Lemon Press - Kelia Campbell delivering handmade, organisational products
When life throws you lemons, whether it is at work, home or with your finances, Kelia Campbell is encouraging you to make lemonade through proper planning and affirmative action, courtesy of Lemon Press.
The entrepreneur currently provides organisational tools, including a variety of planners for life, work, school, weddings, as well as health and fitness.
“We also sell budget notebooks to assist with your finances. Notepads and other stationery items are a part of our inventory as well,” Campbell told Living.
So how did she get into the business of making planners? Campbell explained that she was always fond of cute notebooks. In fact, she would regularly purchase these books at pharmacies and book stores, and would design each page to suit her own taste and planning needs. But it took buying an overpriced planner overseas to inspire her to take planning matters into her own hands.
“The year before I started my business, I ordered from a well-known planner company in the United States called Erin Condren. The planner cost US$70 to get it customised, with all the extras added. When it arrived in Jamaica, I had to pay custom fees, due to the cost, and the planner cost me a pretty penny,” she explained. So Campbell’s friends, noting that she was already creative in the book department, suggested that she make them for herself. The initiative was further instigated by her classmates who requested ruled journals with pens and highlighters, and were willing to pay for them.
Shocked, the budding businesswoman decided to conduct extensive research into the product. “I wanted to provide a planner that was not boring, had meaningful goal setting and self-development worksheets that persons would want to use and stick to throughout the year; all while being inexpensive and having the ability to include your own personal touch.” It was there that Lemon Press came to be.
The company is geared towards creating organisational tools to help people improve in all areas of their lives. These planners are closely associated with growth, self-development, time management and more. Confessing that the planners were in development since 2006, while she was attending high school, she took the designs from her own planners. “I thought it would be useful to others in a minimal yet fun way.” She also drew inspiration from other existing journals.
What remained important to her was cultural representation. Since she had full creative freedom, she added a touch of Jamrock to the mix. Books like ‘Yamhead? Nooooo’, ‘Only Plans!’, ‘You!!!! You a star’ and ‘Shut yuh mout! Wid yuh likkle bit a money’ are among the innovative planners and journals available for purchase. What started out on the local scene has quickly turned a page on the international market.
Others boast inspiring lines, and are open to personalisation. Campbell customises book covers for preferential purposes and special occasions. “Our suede life planner and our budget notebooks are among our bestsellers so far. And for now, we offer only set designs, but the customer has full creative freedom to add what they’d like on the planner covers.”
After conquering her first bulk order with ‘Youth can do IT’ planners for an information technology company, there is no limit to what Campbell can do with Daily Lemon Press. “My brand is about helping people accomplish their goals and have a greater vision in life. I would like to create a wider variety of products, like business planner, health and fitness planners [and] pregnancy journals.”
On a larger scale, she hopes that her products can see a steady and solid flow in sales both locally and overseas. With this expansion, she would love to provide job opportunities for others, because this business is currently a solo venture.
As for what’s next, since, unfortunately, she was unable to finish her medical school degree, all of her energy is focused on her entrepreneurial pursuits in Montego Bay.
Find Daily Lemon Press at www.dailylemonpress.com.