Sun | Sep 23, 2018

CHEC builds football with $23m PLCA sponsorship

Published:Wednesday | October 15, 2014 | 12:00 AM
Key players display China Harbour Engineering Company (CHEC) Limited's sponsorship commitment to the Premier League Clubs' Association (PLCA) during a press conference at the Jamaica Football Federation (JFF) head office in New Kingston yesterday. Those featured are (from left) Andrew Price, general manager, PLCA; Raymond Grant, general secretary, JFF; Jennifer Armond, regional communications manager, CHEC Americas; and Captain Horace Burrell, president, JFF. Winston Sill/Freelance Photographer

Marc Stamp, Gleaner Writer

China Harbour Engineering Company (CHEC), in its commitment towards the development of local football, contributed $23 million to the Premier League Clubs' Association (PLCA) for the 2014-15 Red Stripe Premier League (RSPL) season.

"It's a game that brings people and communities together, and we're happy to be a part of it," Jennifer Armond, regional communications manager, CHEC Americas, told the gathering at a press launch at the Jamaica Football Federation (JFF) office in New Kingston, yesterday.

"The main purpose of our sponsorship today (yesterday) is to create and support a platform from which young people can exert their energy in a healthy and exciting manner, either as a player or a spectator, instead of being lured into the risky and sometimes desperate world of crime," Armond noted.

Making healthy choices

"We applaud those young men who have made a healthy choice to get out and practise with their teams to become stronger, both in body and mind," she said.

Armond also said: "To date, the company has provided the PLCA with over $75 million in sponsorship."

In addition, CHEC will continue its sponsorship of the Star Baller and Coach of the Month individual awards. Each CHEC Star Baller is presented with a commemorative plaque and $30,000, and for the CHEC Star coach award for each round, the individual wins a plaque, plus $75,000.

President of the JFF, Captain Horace Burrell, lauded CHEC and the other sponsors for their support for the development of Jamaica's football.

"We want to thank all the sponsors and urge others to come on board, as there needs to be a lot more support from others, because there will be mutual benefits," Burrell pointed out.

He encouraged "the clubs to take full responsibility ... . I am encouraging clubs to take full advantage of the sponsors' support.

"We don't want to do anything to turn away sponsors. No sponsor wants to be associated with indisciplined and bad behaviour," he urged.

Andrew Price, PLCA general manager said: "CHEC continues to assist the development of football with a significant contribution. We don't look at them as sponsors, but partners who support in the continued development of the league."

Other sponsors' representatives present were: Kamal Powell, brand manager of the league's title sponsors, Red Stripe Beer; Patrice Tomlinson-Nephew, communications and social marketing coordinator, Citizen Security and Justice Programme; Tony Young, general manager, KLAS-ESPN; Clinton Clarke, marketing manager, Jamaica Urban Transit Company; Allawney McIntyre, senior marketing coordinator, Jamaica Beverages; and Andrei Roper, senior marketing officer, Supreme Ventures Limited.