LIME patches line for cancer through ‘Run for the Children’
Telecommunications company LIME, courtesy of its charitable LIME Foundation, will be committing to another invaluable effort to raise funds for the Bustamante Hospital for Children through the second staging of the LIME 6K Run/Walk scheduled for Fort Clarence Beach, Portmore, on January 18, beginning at 6:30 a.m.
Aptly themed 'Run for the Children', it is organised against the backdrop of giving financial assistance to children who are victims of paediatric cancer, as well as their families.
With at least 25 kids being diagnosed with cancer each year and families lacking financial support, the LIME Foundation will establish a fund to help offset kids' treatment.
Lime Foundation executive chairman, Errol Miller, highlighted that thrust to support victims (children), parents and their caregivers at Wednesday night's press launch at the Barbican Beach in St Andrew.
"We decided to throw our support behind families and assist with treatment for youngsters with cancer whose parents or caregivers cannot afford to pay," said Miller.
He added that the financial burdens associated with treating patients often devastate families whose main support systems face life-changing consequences.
Senior medical officer of the Bustamante Hospital for Children, Michelle-Ann Richards-Dawson, outlined that LIME's continued support is greatly appreciated.
"Recognising that a lot of our kids (at the Bustamante Hospital for Children) need help, we feel proud to be affiliated with LIME since last year. Their 6K focused on assisting our children in need, and we thank them," she outlined.
Richards-Dawson lauded corporate Jamaica for its support.
"We are grateful for this partnership and look forward to the race and an excellent outcome," she continued.
Meanwhile, Portmore Councillor, Claude Hamilton, extended support and cordial greetings on behalf of the Sunshine City.
"We are overjoyed that LIME came on board and chose our city," he said.
"As a sporting event and a worthy cause, this will cause people to look on Portmore. This gives us as a chance to do our civic duties and contribute to the wider society," he continued.
Hamilton added that Portmore endorses, promotes and will support the event fully.
Seasoned organisers Running Events Limited, through Alfred 'Franno' Francis, lauded LIME for adding to the road running landscape.
For the January 18 event, participants can sign up online at www.runningeventsja.com, at LIME stores in Sovereign Centre, Portmore Mall or on Half-Way Tree Road.
The cost for an adult is $1,000. Entry fees for teams of 50 is $800 per person, while kids pay $200 each.