Fri | Oct 19, 2018

Multi-year LIME deal for multi-talented Hyde

Published:Saturday | January 10, 2015 | 12:00 AM
Contributed LIME's Carlo Redwood, vice-president, marketing, joins the telecoms firm's newest brand ambassador, Jaheel Hyde (second left) and family Angela Hussett, Lenworth 'Teacher' Hyde and Jhamie Hyde at the launch of the 2014 Youth View Awards on Thursday. LIME announced its sponsorship of the athlete during the event.

Seventeen-year-old multitalented athlete Jaheel Hyde has been welcomed as the youngest brand ambassador for telecommunications firm LIME.

Hyde, who currently holds the titles of World Youth and World Junior Champion in the 110 metres and 400 metres hurdles, as well as the World Youth record holder in the 110 metres hurdles set at the 2014 Youth Olympic Games - atop his list of impressive athletic achievements - will benefit from the company's investment in his undeniable talent through the multi-year arrangement.

This move makes him one of a select few athletes to receive corporate endorsement so early in his career.

Currently pursuing sixth form studies at Wolmer's Boys' School, Hyde's deal with the telecoms firm was brokered by his management company, Garfield Coke Management Company (GCMC), led by track and field aficionado, Garfield Coke.

The deal will cover technical services, including nutrition, physiotherapy, grooming and mental coaching for the young athlete.

"Being picked for Team LIME is a great honour and one that allows me the opportunity to further my dream of becoming a professional athlete while representing a company that is doing great work, not only in Jamaica, but across the region," shared Hyde.

"I want to thank them for believing in me and, like LIME, I have the inevitable goal of becoming number one - optimally rounded, brilliant and known for producing stellar performances," he added.

Commenting on the new partnership, LIME's Carlo Redwood said: "We are excited about the opportunity to get involved with and support Jaheel's transition to the next level as a professional. We will be pouring in our full energy as his sponsor to ensure that he is on track in achieving his fullest potential."

Hyde's first call of duty will be during LIME's sponsorship of the Youth View Awards, which is scheduled for February 21. He will also be included in the company's promotional campaigns and other youth-oriented projects.

"It was an easy decision to associate our brand with Jaheel. He is bright, talented, disciplined, and we believe he's ready to take on what promises to be an exciting journey as we strengthen our connection with the youth market," Redwood pointed out.

Following the completion of a successful season in the ISSA/LIME Corporate Area football competitions, which included the inaugural LIME Super Cup, Hyde has now turned his attention to preparations for the upcoming 2015 track and field season.