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Everyone's A Winner Best Dressed Chicken road race series run off next month

Published:Wednesday | February 18, 2015 | 12:00 AM
Ricardo Makyn/Staff Photographer Ristananna Tracey of Racers Track Club wins her heat in the women's 400 metres at the Camperdown Classic meet at the National Stadium on Saturday.

The fifth staging of the Everyone's A Winner Best Dressed Chicken Road Race series will run off on Sunday, March 8, at Hope Gardens in St Andrew.

The first in the three-race series will start with the usual 5K, and like last year's event, there will also be a 6K. In the second race on April 19, a 7K will be featured, and in the final race of the series, on June 21, an 8K will be included.

"We are aware that the 5K may not be a sufficient challenge for those who complete that distance as part of their regular fitness routine. We have introduced the other distances, as we want to ensure that we keep the race interesting while catering to the fitness needs of all who participate," Alfred 'Frano' Francis, race director, said during the launch at Hope Gardens yesterday.

The events are in aid of charities such as the Diabetes Association of Jamaica, Heart Foundation of Jamaica and the Neurological Unit at the University Hospital of the West Indies.

health, family focus

Participants are requested to register by the February 27 deadline, as the aim is to have no more that 2,000 runners.

"This year, we will be adding a stroller category. If we are to create a healthy lifestyle culture, we have to start from early," the veteran road-race organiser of Running Events Limited said.

Avadaughn Sinclair, marketing manager, Best Dressed Chicken, called the event "special".

"It is a special race to Best Dressed. The event focuses on health, family and reward for each participant. This is something that is a part of what we represent as a company," Sinclair said.

Pitch and Choose Limited has formed a partnership with Running Events to leverage crowd funding.

"Ultimately for us, this is about building our island's economies. Pitch and Choose is providing crowd-funding technology that enables the charitable consciousness of Caribbean-based entities," Cecile Watson, Pitch and Choose Crowd Funding director, said.

Dr Deanne Ashley, executive director at Violence Prevention Alliance, spoke of the event benefits.

"In 2004, we developed the Policy and Strategic Plan of Action to promote healthy lifestyle in Jamaica.

"This was developed after a national lifestyle survey in 2001, and analyses of causes of deaths showed the serious problems that we faced with respect to the chronic non-communicable diseases," Ashley said.

"Well-organised sports offers opportunities for the development of physical, technical, tactical, mental, social, and spiritual elements of sport performance, as well as cooperation and team work," she informed.

The event starts at 6:30 a.m. for all three races, with warm-up beginning half-hour earlier. The awards ceremony begins at 6 p.m. each race day.