LIME ‘I Run Dis Town’ challenge
LIME to 'Run Dis Town'
Track and field fans across the island will have the opportunity to 'rep' and win cash for the high school of their choice when LIME's 'I Run Dis Town' - Fastest Man and Woman challenge is up an running.
The top male and female competitors at each of the five stagings will win $25,000 to assist with the Champs preparations at the secondary school of their choice, while also winning a similar amount for themselves.
The event got off at Royes Plaza in Junction, St Elizabeth, where LIME's Kim Lee, head of channel marketing and sponsorships, says the event is a continuation of the company's highly anticipated build-up to the Inter-Secondary Schools Sports Association (ISSA) GraceKennedy Boys' and Girls' Athletics Championships.
Persons of all ages are invited to test their speed on a 20-metre speed track that will be erected in select town centres.
"Each year, we try to come up with innovative ways to get our customers and the public at large excited about the Games. The LIME 'I Run Dis Town' challenge will allow persons to provide tangible support for the schools that will participate in this year's championships, while encouraging friendly rivalry among athletics fans," Lee explained of the telecoms firm, which has been a major sponsor of Champs for more than four years.
"Last year, this event generated much buzz in the locations we visited. This year we have increased the individual prize money while also adding the incentive of cash for the schools selected by the winning participants. As such, we expect even more excitement."
'I Run Dis Town' challenges are planned for tomorrow in Savanna-la-mar, Westmoreland; March 6 in Port Maria, St Mary; March 13 in Morant Bay, St Thomas, before the final installment on March 20 in May Pen, Clarendon.
As preparations for the region's largest secondary school athletics showdown gets into high gear, the company will be providing financial assistance of over $3 million to schools through various initiatives.