MoBay City Run aims to make double for tertiary level students
ORGANISERS of the Montego Bay City Run are looking to at least double the number of participants, earnings and benefactors through its second staging, which is scheduled to take place on Saturday, May 3.
"We are hoping to see twice the number of participants and, similarly, we hope to raise twice the amount we garnered last year, which was three million dollars, to benefit needy students in four tertiary institutions," said Janet Silvera, chairperson, MoBay City Run Committee, at Tuesday's launch at the Holiday Inn Sunspree Resort and Spa.
From proceeds last year, 100 students from the University of the West Indies, University of Technology, Montego Bay Community College and Sam Sharpe Teachers' College benefited through scholarships and grants.
Approximately 2,000 people took part in 2014, and Silvera noted that 20 travel agents from the United States would be among the participants in this year's event.
The second staging of the Montego Bay City Run 10K and 5K Walk Run was officially launched with Flow (Columbus Communications) committing over two million dollars in sponsorship and advertising time on its cable network.
Gail Sommerville-Abrahams, director of corporate communications, Flow, made the commitment while presenting a cheque valued at a million dollars.
"We are happy to be sponsoring this event and, in addition to this one million dollars in direct sponsorship, we will be providing $1.2 million in advertising time for the MoBay City Run on the Flow cable network, so the city run will dominate the cable airwaves," said Sommerville.
The route will see participants starting at the Old Hospital Park then move westwards to the top of Barnett Street, make a right on Barnett Street, head towards Howard Cooke Boulevard onwards to Catherine Hall Entertainment Complex, then loop and go towards the Old Hospital Park, where the 5K participants will end. The 10K participants will continue along Gloucester Avenue right on to Kent Avenue to the airport roundabout, then loop back to the Old Hospital Park.
Dennis Morrison, chairman of the Jamaica Tourist Board (JTB) and keynote speaker at the launch, said the MoBay City Run was a prime event on Montego Bay's calendar of events, as all major cities across the world have a marathon, pledging that the JTB would not only continue to sponsor the event, but make it bigger and better.
"I am happy that we're having the second staging of this event, because, in many instances, things start and do not continue. So with Montego Bay being the complete resort, a marathon is a must. So you have New York, London, Toronto and Negril, so Montego Bay has to join," said Morrison.
Inaugural 10K winner Ronique Williams said it will be a greater
"There is going to be more competitors this year, so it will be a bit more challenging. I am also bringing in two of my friends to make it more interesting. I am training and am in good health, so all should go well," explained Williams.