No expansion plans for Digicel Grand Prix Athletic Series
Digicel's director of marketing Peter Lloyd gave his stamp of approval to the inaugural staging of the Digicel Grand Prix, which came to a close at the G.C. Foster Classic inside the National Stadium.
Saturday's finale came after successful stops at five other regional development meets - Youngster Goldsmith, Camper-down Classic, Corporate Area Development, Western Champs and Central Champs, with athletes competing for individual prizes and the chance to win $1 million in equipment for their school.
"We are very happy with the series this year. It's a three-year programme, so we had clear objectives for each year, and it has just blown us away. The feedback we have gotten from the athletes, the teachers, the parents and coaches has really blown us away, and I'm really proud of the team for coming together to make this a success," Lloyd told The Gleaner.
"We challenged ourselves as a team; it's too easy just to give money to one athlete or team. Where does this money go in the long run, how do we ensure that when that athletes leave school and go on to college that he or she has had a lasting impact in their school? That's where the whole gym equipment came into play. We said instead of giving cash, we would find a way to support the school in a sustainable way," Lloyd added.
It seems unlikely that Digicel will be extending next year's Grand Prix to include more meets, with Lloyd noting that they are more concerned about improving the quality of the meets.
"I think we would prefer to do better with less than to do worse with more. We have six meets, so we want to make sure that we are doing them as well as possible. Next year, we will invest more in the meets we already have before we look to add more meets," said Lloyd.
relationship with youth
"This is important for us, it's about building and strengthening our relationship and engagement with the youth of Jamaica on all levels. In our athletic portfolio, we sponsor the whole journey from the grassroots with our partnership with MVP, and we obviously sponsor and partner with Usain Bolt and Shelly-Ann Fraser-Pryce," Lloyd noted.
Edwin Allen and St Elizabeth Technical High School walked away with top honours in the respective girls' and boys' categories and will receive a million each in gym equipment from the multi-platform company.