Mon | Oct 23, 2017

Caymanas Live giving CTL sales a big lift

Published:Friday | March 27, 2015 | 12:00 AM
Sizzla greets patrons as he makes his way into Caymanas Park, just before performining at the race track on Saturday, March 14.
From left: Jason McKay CEO of McKay Security, Sizzla and Cedric Stewart CEO of Caymanas Track Limited.
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CAYMANAS Track Limited (CTL) has reported average increased sales of $2.65m per raceday whenever the McKay Security Caymanas Live Entertainment Series is staged at the Portmore racetrack.

Using sales figures compiled over a two-month period, on three 11-racecards, the horseracing promoting company's best days were February 7 and March 14, which had sales of $37.9m and $38.4m, respectively.

On both days, CTL and McKay Security Company partnered to have top dancehall and reggae acts complementing its racecard.

Dancehall sensation 'Gully Bop' was the featured act on February 7. International reggae star 'Sizzla Kalonji' further pushed CTL's sales to $38.4m on March 14.

A comparative 11-racecard, January 24, saw CTL netting $35.5m, an average $2.65m below the days when the entertainment series pulled massive crowds to the racetrack.

CTL's chief executive officer Cedric Stewart said the figures have proven, beyond doubt, that additional patrons drawn to the track on these days do wager in addition to turning out for the entertainment.

"It's good and a welcome sign. There is no doubt in our minds that top-class entertainment attracts more visitors to the park and, indeed, once they are here, some of them will wager," he told The Gleaner.

"This was borne out with the Sizzla show, which had increased attendance and betting at the park. We're confident that for the rest of the year, the series will continue and move from strength to strength. CTL wishes to extend its profound gratitude to McKay Security for sponsoring the series," Stewart added.

The best CTL did during the January 24-March 14 period, without the entertainment series, was February 28 when sales reached $38.4m on a 10-racecard due to a significant Pick-9 carryover of $8.4m, which drove betting on the afternoon.

"There is no doubt that we were lucky to have that pick-9 carry-over to spur that day's betting," said Stewart.

Meanwhile, Wednesdays remain a concern for CTL as this month's lone midweek card, March 11, a nine-race programme, saw paltry sales of $26.7m. CTL has been gradually replacing Wednesday meets with Sunday racing.