Tue | Jan 15, 2019

Seprod pumps $20m into Insports Primary Champs

Published:Wednesday | April 22, 2015 | 12:00 AMMarc Stamp
From left: Roger Thompson, group marketing manager, Seprod; Deidre Wisdom, brand manager, Serge Island/Butterkist; Ian Andrews, executive director, INSPORTS; Don Anderson, chairman, INSPORTS; and Rudolph Barnes, assistant national coordinator, INSPORTS, at the Insports/Seprod Primary School Athletics Championship press launch.

Seprod Group will sponsor the 35th staging of the Institute of Sports (INSPORTS) Primary Schools Athletics Championship to a total of $20 million.

The meet will be held from April 29 to May 2, at the National Stadium, from 8:30 a.m. until 6 p.m. each day.

The grandstand will be the only section opened to spectators, with $200 per students, and $400 for adults on the first two days, and $500 on the last two days.

Seprod, in its 10th year of sponsorship of the meet, handed over a symbolic cheque worth $12 million, while the remaining sponsorship will be through providing meals for athletes and coaches, as well as towards education.

"We have on board again Olympian Warren Weir as our brand ambassador. Jamaica has no shortage of talent, and we are indeed an iconic Jamaican company. We look forward to another successful championship," Roger Thompson, Seprod Group marketing manager, said during the launch at Alhambra Inn in St Andrew yesterday.

Brian Smith, Seprod/INSPORTS Primary Schools Athletics Championship assistant meet director, urged the coaches to help ensure that the meet runs smoothly.


tightly run championship


"We will have 4,465 athletes from 93 schools involved, so we urge the coaches to help in the meet for it to be a successful one. It is going to be a tightly run championship," Smith said.

Defending champion New Providence leads the field alongside 10-time champions Waterford, and four-time winners Naggo Head.

Meanwhile, Garth Gayle, general secretary of the Jamaica Athletics Administrative Association, says his organisation is proud to lend its support to the championship.

"More than 90 schools have entered and that's tremendous for the development of the sport," Gayle said.

He pointed out that primary school coaches do not get much recognition after doing the early work in the development of athletes.

"Kudos to the coaches, as most athletes who have gone on to big things do not mention their primary school coaches," he pointed out.

He also lauded Seprod for "believing in our young Jamaicans".

INSPORTS Chairman Don Anderson also spoke to the magnitude of the meet.

"I'm urging you (athletes) to bear in mind that a future is out there. Everyone wants to be like Usain Bolt and Shelly-Ann Fraser-Pryce. This is where most of them started. Therefore, I'm urging you all to give of your best," he said.

The champion boy and girl will each receive $100,000 towards their academic pursuit.