Wed | Aug 23, 2017

Flow doing it big at MoBay City Run

Published:Monday | April 27, 2015 | 4:00 AM

The 5K circuit has ballooned over the years, encouraging Jamaicans to run for a cause and get fit while doing it.

Corporate giant Flow joined the fitness revolution and for the second year running is a major sponsor of the MoBay City Run. It's the second staging of the event, which pulls people from as far as Westmoreland and St Elizabeth to participate.

"It's a 5K and 10K run/walk, so it caters to the professionals and amateurs, or people who just want to have a fun time. As usual with our events, we at Flow will power the venue with our Wi-Fi. We have several promotional items that are being done just for the event as well. So we are excited to be part of the MoBay City Run again this year," said Nicole Campbell, Flow's sponsorship manager.

Last year, some 2000 persons took part in the event. Among them was 71-year-old Icylin Allen of Hanover, who ran in the 10K and surprised some of the young competitors by finishing ahead of them.

expected turnout

This year, some 4,000 persons are expected to take to the streets of the resort city and run for charity.

Proceeds from the event will go toward helping tertiary students in Western Jamaica.

Flow has been heavily involved in charity over the last year, raising funds for education with their execution and sponsorship of Rebel Salute and the Flow Back to School fair in Montego Bay.

"We always ensure that charity is a big part of what we do. Flow is big on corporate social responsibility and how we do MoBay City Run is no different. This year, too, we want to step it up a notch and have a wider fitness thrust that we will unveil later this year," said Campbell.

Flow participants

Approximately 125 Flow staff and associates will also journey from Kingston to participate in the MoBay City Run, which is expected to start at 6 a.m. on Sunday at the Old Hospital Park.

"Our staff is very committed. Last year we left Kingston about 3 a.m. to be part of the MoBay City Run. We had fun on the bus and we represented well. Frankly, Flow staffers are champions like that, we did Tuff Warrior and was the most unified corporate team and we also had internal activities with our sports day and also an internal weight loss competition among staff that saw many getting on the fitness train," said Naomi Francis, Flow's corporate communications manager.

A series of activities will be staged leading up to the event, including a Flow staff Kingston warm-up, scheduled for tomorrow.

"We want people to see this run as a part of enhancing their lives and the lives of others. Last year, some people ran some great times and this year we will again be cheering on our staff and all participants, and raise some money for education," said Francis.