Sun | Apr 30, 2017

WICB takes off with JetBlue sponsorship - Cameron

Published:Tuesday | May 12, 2015 | 5:00 AMJermaine Lannaman
Cameron

President of the West Indies Cricket Board (WICB) Whycliffe 'Dave' Cameron believes the recent signing of a sponsorship agreement between the regional governing body and New York-based JetBlue Airways is a testament to the value of the West Indies cricket brand.

JetBlue Airways signed a 2015 Home International Series deal with the WICB.

The agreement covers the West Indies' just-concluded three-match Test series against England, as well as the upcoming two-match Test series against Australia.

"The sponsorship is a rather fortuitous one and we are grateful for JetBlue coming on board," said Cameron.

"They are a relative newcomer to the Caribbean region, but since then, they have noticed the value of cricket to the people of region.

"To this end, they see it as a great opportunity to associate themselves with the West Indies team."

The sponsorship, among other things, has resulted in JetBlue, which recently launched direct flights to Antigua and Grenada, providing patrons with rewarding match-day experiences.

These include giveaways of JetBlue return tickets from the Caribbean to New York for fans attending the matches.

Cameron, who was recently re-elected WICB president for a second two-year term, expressed the hope that JetBlue's sponsorship is the start of such arrangements.

ideal opportunity

"The West Indies cricket brand is a respected one regionally and worldwide, and for a company looking to invest, it is an ideal opportunity," he said.

"This, especially so now, is what we hope will be the resurgence of the West Indies team."

Eighth-ranked West Indies, on the back of a number of match-winning performances from young players Jason Holder, Jermaine Blackwood, and Kraigg Brathwaite, last week drew 1-1 with third-place England in their Wisden Trophy clash.

The first Test in Antigua ended in a draw; England won the second in Grenada by nine wickets; while the West Indies captured the third by five wickets.

Cameron, whose administration recently renegotiated sponsorship arrangements with longtime team sponsor Digicel and signed new deals with Jomo Sports, an apparel company and YepMe.com, an internet technology firm, also expressed hope that the West Indies' recent success would continue.

"When the team is winning, it makes everyone feels good - fans, players, officials and investors," he pointed out.

"It is, therefore, imperative that we continue to do well on the field."

The Australia series, for the Sir Frank Worrell Trophy, is set to begin on June 3, with the first Test at Windsor Park in Dominica and will conclude with the second at Sabina Park in Jamaica, beginning on June 11.