CTL hits record $39.6m in sales
CAYMANAS Track Limited (CTL) reported a marked increase in sales last Saturday, a record $39.6m, the year's biggest turnover for an average raceday, as the McKay Security Caymanas Live Entertainment Series continues to impact betting at the Portmore racetrack.
Assistant racing secretary Kingsley Gentles, on Tuesday, told Racing Along the $39.6m wagered was surpassed only by the April 25 Jamaica Oaks Day, a major racemeet, also sponsored by McKay Security.
"Only Jamaica Oaks was bigger this year," Gentles said, noting that neither raceday on the Guineas Easter holiday weekend, April 4 or 6, matched up to last Saturday's meet, which saw dancehall-reggae act Capleton headlining the Artiste of the Month series.
The increase marked a new milestone for the Artiste of the Month Series, which CTL had credited as being responsible for an average increase of $2.65m.
Averaging $35.5m on an 11-race card, CTL's sales jumped to $37.9m and $38.4m, February 7 and March 14, respectively, when Gully Bop and Sizzla Kalonji performed at Caymanas Park.
With Capleton's performance helping to add an additional $1.2m to sales, McKay Security's chief executive officer, Jason McKay, said targets are being met and exceeded.
"The programme is designed to increase sales and to assist in the rebranding of the plant to become an entertainment complex, not just a racetrack. This result shows it works," he said.
CTL's best day of sales, without the Artiste of the Month Series, was February 28 when turnover reached $38.4m, a 10-race card, due to a significant Pick-9 carryover of $8.4m.