Thompson underlines Seprod’s commitment to JISA Prep Champs
Thompson underlines Seprod's commitment
Despite the economic hardships, Seprod Limited has found it vitally important to remain title sponsor of the Jamaica Independent Schools Association (JISA) Seprod National Preparatory Schools Athletics Championships that begins today and ends on Saturday at Kingston's National Stadium.
"This is our 75th year as an iconic Jamaican company and this is one of the events that we will be using to showcase and to highlight our position in Jamaica, as a strong manufacturer that is committed to the development of our country," said Roger Thompson, group marketing manager, Seprod Limited.
This is their second year as title sponsor and they have pumped in close to $10 million into this year's staging, which is the final of a two-year contract with JISA. They are currently exploring various ways in which they can continue their relationship with athletics at this age-group level.
Thompson also noted that their relationship with JISA is a good one.
"We do assist them on a technical level and on an organisational level and they, in turn, deliver a first-class event that everybody can be proud of," he said.
Other than being title sponsor of the meet, Seprod Limited will be assisting free entry to the meet.
Conditional Free entry
"We are currently allowing children from the schools who purchase our products to carry wrappers from our products to the stadium and they will gain free entry. They will take 10 empty butterkist wrappers or they will take five Monster Milk empty cartons to the stadium and they will redeem those tickets to get into the Stadium for the three days," declared Thompson.
In addition to the student's involvement, the public will be able to view the third and final day of the championships live on TVJ Sports Network (TVJ SN), along with daily highlights package on the first and second days, thanks to Seprod's investment in the broadcast of the championships.
"Our products being mainly the Butterkist biscuits and the Monster Milk product made by Serge Island are targeted towards this age group of consumers, and so our association with this event is twofold, first at a national level and at a corporate level," he confirmed.
Thompson remarked that investing in the development of these children through track and field will only make them better individuals.
Some of the products Seprod Limited produces are Swizzzle juice, Serge Island Milk, the Miracle range of products, Pronto Instant Cornmeal Porridge, Chiffon margarine, Uncle Sam cooking oil, Chef cooking oil, and Lider vegetable oil.
"Seprod is a 100 per cent-owned Jamaican company, we own a number of manufacturing entities that manufacture our products here in Jamaica. We are committed to Jamaica for the past 75 years and we employ more than 1,400 Jamaicans. So by continuing to support our products and these events that we associate ourselves with and our brands, we are guaranteed that we will remain viable," said Thompson.