Tue | Sep 26, 2017

WICB boss urges regional gov'ts to reward sports sponsors

Published:Wednesday | June 17, 2015 | 6:00 AMMarc Stamp
Dave Cameron, president of the West Indies Cricket Board, and Kathryn Silvera, advertising and marketing manager of Caribbean Foods, at a Foska Oats breakfast reception for the Jamaica Tallawahs at Melbourne Cricket Club yesterday.
Narsingh Deonarine (right) signing an autograph for young cricketers from Campion College at a Foska Oats breakfast reception for the Jamaica Tallawahs at Melbourne Cricket Club yesterday.
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President of the West Indies Cricket Board (WICB), Dave Cameron, has called on Caribbean countries to follow the lead of Trinidad and Tobago and grant incentives to sponsors of sport.

He said this was needed in the region in order to properly develop cricket.

In Trinidad and Tobago, a company which promotes or sponsors sporting activities or sports persons can claim an allowance.

"Companies who invest in sports need to get incentives. It's not only about sponsors or government. They need to give tax incentives" Cameron, who was returned as WICB president earlier this year, said at a Foska Oats breakfast hosted at Melbourne Cricket Club yesterday morning.

support needed

"In the Caribbean, we all support success, but we also need support at the grass-roots level, " he said.

Cameron added that support at the club level was also needed in order to grow West Indies cricket.

Meanwhile, Phillip Ramson, director of Caribbean Foods Limited, spoke about the importance of aligning his company with sports.

"Foska Oats has a rich heritage of supporting the development of sports in Jamaica. The involvement includes fitness-related events, such as the Chas E Ramson Grand Prix Road Race 2015. There is a natural synergy between Foska Oats and sports due to the product's health benefits," Ramson said.