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JAAA warns corporate entities not to use athletes' images without consent

Published:Friday | August 28, 2015 | 8:03 PM

BEIJING, China:

The Jamaica Athletics Administrative Association (JAAA) is warning against what it described as the exploitation of the image rights of athletes competing at the IAAF World Championships in Athletics currently underway in Beijing, China.

In a release issued to the media, JAAA Press Relations Officer Dennis Gordon appealed to the companies involved to respect the rights of the athletes, warning that failure to do so will lead to preventative action.

Several congratulatory advertisements bearing images of Jamaica's athletes competing at the World Championships have been placed in both the electronic and print media by companies with no contractual arrangements with the athletes or their managers to do so. 

And the JAAA says it is concerned about the seeming attempt by certain corporate companies to exploit the athletes' image. 

"The continued practice to associate their products with the athletes and or Jamaican track and field is prohibited. Therefore, the appropriate remedy will be pursued against those who are found to be in breach," the release continued.

"I am therefore appealing to those companies to respect the athletes' image rights by appropriately engaging them in contract rather than seeking to exploit their images."