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KSAFA leagues get Wray & Nephew boost

Published:Wednesday | November 25, 2015 | 11:00 AMShayne Fairman

Wray & Nephew brands Charley's JB and Magnum, along with returning sponsor Jamaica National (JN), have teamed up with a $7.137-million sponsorship package of this year's 2015-16 Charley's JB Rum-KSAFA Super and Major League competitions.

New title and main sponsor - Charley's JB Rum/Magnum - has contributed $5 million of the overall budget as part of a three-year deal, while JN, whose partnership with KSAFA goes way back to 1996, contributed $2 million as associate sponsor.

The announcement was made at a press conference at Wray & Nephew offices, Dominica Drive, New Kingston, yesterday.

Charley's JB Rum will now brand the chest of team jerseys, while the Magnum insignia will be over the left breasts and JN's will go down the sleeves.

The Super League, which comprises 12 clubs, will officially kick off with two matches this Sunday. UWI FC won last year and gained automatic promotion to the National Premier League.

"We look forward to a wonderful season this year, and with good football. Football is serious business ... . The corporate way is the way we run football in the Corporate Area, so consequently I need to just apologise to our many clubs for a delay of four weeks in our competitions," said Stewart Stephenson, KSAFA president.

"These competitions should have started at the beginning of November and because of our negotiations with a new sponsor, we have had the delay for four weeks," he stressed.

Meanwhile, the Major League, which was won by Seaview Gardens FC last season, will feature 15 clubs.

In both competitions, a total of 27 clubs will be vying for combined prize monies of $1.455 million.

KSAFA, meanwhile, has pledged $30,000 per club to each of the 27 teams to facilitate player nutrition and welfare. They will also be fitted with a set of Nike gear at a subsidised cost from Locker Room Sports.

"J. Wray & Nephew Limited, through its brands Charley's JB Rum and Magnum Tonic Wine, has found it critical to play its role in the development of Jamaica's most popular sport, that's football," said Omar Palmer, trade and marketing manager, Wray and Nephew.

"The Charley's JB Rum-KSAFA Super and Major Leagues provide an opportunity for Kingston and St Andrew's most talented footballers to compete in a professional environment with hopes of being later promoted to the Premier League," he added.

Jamaica National's promotions and events manager, Carlene Edwards, said: "We have long recognised the importance and power of football as a tool to motivate players, build partnerships and foster community spirit."