Wed | Sep 20, 2017

Binnie signs deal to market Stoneleigh Coffee

Published:Thursday | December 24, 2015 | 12:00 AM
Binnie

KINGSTON:

Reigning All Jamaica and Caribbean men's singles squash champion, Chris Binnie, has inked a sponsorship deal with Stoneleigh Coffee Roasters Company and will promote its Blue Mountain Coffee products in the international market.

Under the three-year agreement, the top national and regional player will assume the role of brand ambassador for Stoneleigh Coffee, and will be featured in the company's sales and marketing efforts overseas. Binnie will actively promote Stoneleigh's products in the United States, the United Kingdom and Canada, among other places, as he travels to compete on the Professional Squash Association tour.

The sponsorship comes as the high-flying player capped a banner year, which saw him win his sixth All Jamaica title in July and a record-breaking sixth Caribbean Championship in August. In addition, Binnie won his second international professional tournament in October and was ranked among the world's top 100 squash players in November.

A GRATEFUL BINNIE

As he aims to move up to the top 75 by May 2016, Binnie expressed gratitude for the sponsorship, which will help to defray the expenses associated with competing on the professional circuit, including travel and accommodation costs, as well as coaching fees.

"I am thrilled to have been chosen as a brand ambassador for Stoneleigh Coffee because I am proud to promote the best Jamaican brands in the international arena, and the sponsorship will go a far way in helping me to achieve my goals as a player," said Binnie.

In welcoming the player to his new role, Stephen Shirley, director, Stoneleigh Coffee Roasters Limited, said: "Our sponsorship deal with Chris is a win-win situation because we are bolstering the career of a top-performing Jamaican athlete, and we're also getting a solid ambassador to promote our brands and products in international markets."