Tue | Oct 24, 2017

Minister lauds SportsFeva for tourism impact

Published:Wednesday | February 10, 2016 | 12:00 AMShayne Fairman
FLOW sponsorship manager Stephen Miller (right) hands over the sponsorship cheque for SportsFeva2016 to Bradley Ransom, athletic director, AISK, during yesterday's event launch at AISK.

Natalie Neita-Headley, minister with responsibility for sport, lauded the American International School of Kingston's contribution to Brand Jamaica through sports tourism ahead of their sixth annual SportsFeva tournament.

The competition will see four international schools and an international party of 90 - 64 students and more than 20 coaches - travel to the island for the February 26 - March 6 showpiece.

SportsFeva 2016 will feature local and international students from Jamaica, Aruba, The Bahamas, Cayman, and Curacao. They will compete in the under-10 to under-17 age groups. Overall, 20 schools and 300 students will compete this year.

Tennis, clay shooting, football, and a new game component feature - GameFeva - will feature the FIFA 2016 tournament and other games.

"Your involvement in tennis, in clay (shooting), and football will make this year's staging even more exciting. We look forward to this going on for many years to come. On behalf of the prime minister of Jamaica, the Most Honourable Portia Simpson-Miller, the Government, and the people of Jamaica, we welcome you, and we wish you every success in this year's staging," Neita-Headley said via video recording at yesterday's launch at the school's College Green Avenue- based campus.

Shirley Davis, AISK's head of school, said: "It's one thing to have an annual event of this kind, but it's another thing when it consistently grows. When AISK started SportsFeva, we had no idea that it would grow this fast or this quickly."

The tournament will see SoccerFeva feature 125 athletes on Friday and Saturday (February 26-27), while TennisFeva will host the biggest contingent of 168 students in the under-10, under-12 and under-17 age groups.

ClayFeva will then climax the tournament on Sunday, March 6, with 73 athletes from junior A, B, and C; subjunior A and B; and girls A and B categories at the Skeet Shooting Club in Portmore, St Catherine.

Bradley Ransom, AISK's director of athletics, said SportsFeva "is pretty impressive for a small, non-commercial sporting event".

Flow, with a $1.5 million contribution, is the title sponsor, while patron sponsors are Stewarts Automotive Group, Ocean Splash, Gatorade, and Sagicor Bank. Product sponsors include Pizza Hut, Reggae Jammin, Watts New, Cafe Blue, National Outdoor Advertising, Manpower and Maintenance Limited, and Ranger Security.