Nestle terminates IAAF sponsorship over doping scandal
Food and beverage giant Nestle told the IAAF yesterday that it terminated its sponsorship of athletics' governing body over fears the doping scandal could damage the company's image.
The announcement came while adidas remains in talks with the IAAF about its handling of the corruption scandal amid reports the sportswear giant was considering ending its sponsorship.
The IAAF, under Sebastian Coe's new leadership, is fighting attempts by sponsors to cut their contracts early.
Nestle funded the kids' athletics programme for four years, but decided to end the partnership "with immediate effect".
"This decision was taken in light of negative publicity associated with allegations of corruption and doping in sport made against the IAAF," Nestle said in a statement. "We believe this could negatively impact our reputation and image and will, therefore, terminate our existing agreement with the IAAF, established in 2012."
The IAAF, incensed by the Nestle announcement, was determined to hold the company to the final year of its contract. Rather than accepting the sponsor's decision, the IAAF said it remained "in discussion with Nestle concerning the final year of its five-year partnership".
The programme was due to reach another 15 countries, involving another three million children, training 360 lecturers and 8,640 physical education teachers, the IAAF added.