FLOW scores with massive Man U deal
Manchester United legend in attendance. Check.
Why stop there? Let's bring in Manchester United's mascot, 'Fred the Red' as well. Check.
A Manchester United game on big screen (even if it was only a Europa League loss to lowly Midtjylland). Check.
Telecommunications company FLOW has scored a heck of a deal and they went all out to make that point, certainly ticking all the right boxes yesterday as they launched their ground-breaking multi-year partnership with Barclays Premier League giants Manchester United.
Despite their current sporting struggles, the 'Red Devils' remain one of - if not the most - recognisable brands in world football and FLOW's 'Official Sponsor' tag will certainly excite their disciples in Jamaica and the region.
The deal, which was originally announced several weeks ago, follows the company's securing of the exclusive broadcast rights for the Barclays Premier League, starting next season, and will include, among other things, engagement opportunities for fans and other programmes geared at the development of the sport in the region.
Andy Cole, who scored 93 goals in 195 games for Manchester United and who is also known as half of a fearsome strike partnership with another United legend, Dwight Yorke, was introduced to deafening cheers with the 'ManU' mascot Fred also getting his fair share of lens time with the specially invited guests who had packed the aptly-themed Spanish Court Hotel lounge.
"It's (the partnership) fantastic! The Caribbean market is massive, especially when it comes to football, and for FLOW to get involved with Manchester United, it's a great partnership. It's just starting out, but, no doubt, it will go from strength to strength, not just here, but right across the Caribbean," Cole beamed before a quick glance at a television monitor to his right as he checked the score - 1-1 at the top of the second half.
MUCH TO CHEER ABOUT
Things didn't get better for United, who lost the game 2-1, but as FLOW's head of marketing and products Carlo Redwood, underlined, Manchester United and football fans in general will have much to cheer about as this partnership unfolds.
"We are now the official sponsors of Manchester United in the Caribbean, and that's a huge deal for us. It's a partnership that allows us to connect with our customers in unique ways. Manchester United is the most popular football club in Jamaican and the region and it was important to partner with a brand like Manchester United. It allows us to provide new and exciting experiences for our customers," Redwood said.
"A key part of the arrangement is geared towards development of football in Jamaica and the Caribbean. We are working through the specifics of how we will make that happen in Jamaica and the Caribbean, but we will be seeing programmes rolling out in terms of coaching and in terms of different elements of developing football in Jamaica and the region," Redwood added.
FLOW subscribers can also download a free co-branded mobile app, which will feed them with content related to the club. This is also available through SMS subscription.
FLOW will also have exclusive distribution rights of the dedicated MUTV channel in the region, allowing subscribers to get access to exclusive Manchester United programming as well as behind-the-scenes access to the club, starting with the upcoming 2016-17 Premier League season.