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Guinness differentiates with int’l challenge

Published:Saturday | March 5, 2016 | 3:00 AM
Contributed Guniiess Street Football champions Slash Dash after winning the Jamaica finals last year.

FOOTBALL:

KINGSTON:

Local scrimmage players are gearing up to showcase their skill on a global stage, when the Guinness Street Football Competition (GSFC) kicks off on March 1.

Now in its sixth year, the GSFC will give Jamaican street footballers a chance to prove they are made of more, while increasing their exposure to international game play.

The Jamaica Football Federation (JFF)-endorsed event will kick-off with parish playoffs for Hanover and Westmoreland on March 12. Teams can sign up for the four-a-side scrimmage online at www.gsfcjamaica.com, via social media or by calling the GSFC Hotline at 618-9291.

Sixteen randomly selected teams will then play for the parish title. Parish winners all go on to play for the national title and an all-expenses paid trip to St Lucia to compete against other Caribbean teams in the GSFC finals.

?For Guinness, community development and the game of football are at the heart of who we are as a brand. We are excited to give Jamaicans an opportunity to shine in the premier street football tournament of the Caribbean,? said Imru James, brand manager for Guinness and Stouts at Red Stripe. ?We want to see our teams do well at home as well as in the international arena.?

Last year, Jamaica had the honour of hosting the finals, but this year?s ultimate contest will be staged in St Lucia, the home of the reigning champions. This means the winning Jamaican team will get a chance to travel in addition to cash prizes at each level of the competition.

?There is no lack of opportunity with this competition,? said James. ?Our players are competing just as competitively as in any national league to prove they are made of more and the opportunities that come with the competition are second to none.?

The national champion will claim their portion of the $1.3m up for grabs and gain a shot at US$6,000 if they take home the big prize in St Lucia. Guinness will fund the cost of travel, including accommodation, along with spending money for the team.