TJB launches support for Penn Relays
NEW YORK (CMM):
As part of ongoing preparations for the annual Penn Relays, Team Jamaica Bickle (TJB) recently launched its 2016 season at a private reception held at The Jamaica Pegasus hotel in Kingston last Monday.
A 20-member team travelled to the island to the annual ISSA/GraceKennedy Boys and Girls' Athletics Championships, which took place from March 15-19 at the National Stadium.
Minister of Education, Youth and Information Ruel Reid spoke of his admiration for the organisation, and wished for its continued success.
Stephen Drummond, a special guest of TJB, presented a cheque for US$10,000 to the organisation and announced a major financial boost by his law firm, Drummond & Squillace, PLLC, to Herbert Morrison (of which he's an alumnus) to provide free lunch for one year to the entire student body.
Dervan Malcolm, a host on Power 106 FM and the extremely popular 'Diaspora Live' programme, was presented with the TJB Award for using that platform to give the diaspora a greater voice.
Now in its 22nd year, TJB has over the years formed numerous strategic partnerships to support not only Jamaican athletes, but the schools from which many of
Support for athletes at the annual Penn Relays Carnival, held at the University of Pennsylvania in Philadelphia, includes meals, transportation, booking and coordinating hotel accommodation and chiropractic care.
Having had the distinction of being the first Jamaican/Caribbean sponsor at the Penn Relays, TJB opened the doors and, consequently, the very lucrative Diaspora and mainstream markets to mega brands such as Grace Foods (now title sponsor), Jamaica Tourist Board, VMBS, LIME, Digicel, Jamaica National, Western Union/GKRS Money Services, Caribbean Food Delights, Golden Krust, Tower Isles and others, who now participate or have participated in the three-day carnival, gaining exposure to the over 115,000 spectators on hand and millions more through the NBC Saturday national broadcast.
This year, the organisation welcomed on board Philadelphia International Medicine, which will provide two sports medicine physicians to assist with the care of the athletes at the Penn Relays on Saturday, April 30.
The Penn Relays will be held on the campus of the University of Pennsylvania, Philadelphia, from April 28-30.