WICB inks new deal with Digicel - Women's, U19 teams join sponsorship ranks
CASTRIES, St Lucia:
The West Indies Cricket Board (WICB) has inked a new agreement with Digicel, marking an extension of the company's long-running sponsorship of regional cricket.
Under the terms, Digicel will now sponsor the women's senior and Under-19 male teams, in addition to the men's senior team which they have been funding for the past 12 years.
With rising stars from respective units, like Carlos Brathwaite, Hayley Matthews and Shimron Hetmyer, having made a name for themselves on the global stage with their stunning world-beating performances at the World Cup, the next four years of partnership between Digicel and the WICB look brighter than ever.
Another major part of Digicel's new commitment to West Indies cricket will be the coaching clinics that will be developed across the Caribbean to find and nurture the cricket stars of the future, as well as a strong mix of branding and advertising at home games, activations, promotional opportunities and more access to the teams. And, for the first time ever, the Digicel logo will also have a presence on all West Indies team jerseys at ICC events.
Digicel's commitment will help the strategic growth of the WICB's business and provide greater engagement for fans and benefits to Digicel customers. This includes the support of the longest format of the game (Test), the future of Test Cricket, and this will play out with the broadcasting of the Professional Cricket League (PCL) Regional 4-Day Competition, which is set to start later this year.
"Our aim with all of our community and sponsorship initiatives is to support our customers and the things that they love and identify with most - and one of those things is cricket," said John Delves, chief commercial officer, Digicel Group.
APPEAL OF THE GAME
"The game of cricket has a long and fascinating history in the Caribbean, uniting the people of the islands and the islands themselves through a shared passion and a competitive thrill.
"The stunning recent successes of the men's, women's and U19 teams have once again broadened the appeal of the game and excited new audiences. We are delighted to be involved now with all of the WICB teams and particularly pleased to be partnering on the coaching clinics which will help to nurture future champions from the Caribbean," he noted.
Michael Muirhead, chief executive officer, WICB, pointed out that "as part of the WICB's plan to expand its commercial business, a key component of this strategy was the renewal of the relationship with our long term and valued team sponsor. The new partnership meets a number of our strategic commercial goals and we are delighted to be continuing our long association with Digicel."
Muirhead continued: "Over the past 12 years, Digicel has demonstrated its love of the game of cricket and has helped to bring new excitement to our passionate fans. This new era sees an expanded level of support for all of our teams and a focus on growing the next wave of Caribbean cricket champions in all formats.
"In addition, our commercial agency, Pitch International, has been key to this renewal of this new look partnership."